MarketingProfs B2B Forum 2021

Moving B2B Marketing to the Big Screen presented by MNTN

Presented by MNTN

B2B marketers have long focused their advertising efforts on channels like paid search and LinkedIn. While these two may be effective, they also carry inherent limitations that keep B2B strategies one dimensional.

Once considered out of reach and unscalable in the B2B space, Connected TV — done the right way — is a major opportunity for B2B marketers to launch a third effective ad channel and drive measurable performance by targeting the exact audiences they need to reach. Join us for this session to learn how.

At the end of this session, you will be able to…

  • Utilize Connected TV as a performance marketing channel

  • Understand the ins and outs of targeting in-market B2B audiences

  • Track and measure key results

Speaker

Rachel Siegel

Sr. Director of Platform Experience
MNTN

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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