Presented by MNTN
B2B marketers have long focused their advertising efforts on channels like paid search and LinkedIn. While these two may be effective, they also carry inherent limitations that keep B2B strategies one dimensional.
Once considered out of reach and unscalable in the B2B space, Connected TV — done the right way — is a major opportunity for B2B marketers to launch a third effective ad channel and drive measurable performance by targeting the exact audiences they need to reach. Join us for this session to learn how.
At the end of this session, you will be able to…
Utilize Connected TV as a performance marketing channel
Understand the ins and outs of targeting in-market B2B audiences
Track and measure key results