MarketingProfs B2B Forum 2021

Peanut Butter and Jam…The Keys to Sales and Marketing Alignment

As consumers, we don’t like to be sold to… but a funny thing can happen when we put on our B2B marketing hats: We revert to the exact approaches we don’t like when we’re on the consumer side of things. In this session, Mark Emond, President of Demand Spring, will show you an approach that builds dialogue, trust, and long-term relationships with your customers. Mark will share insights on how to use emotion, storytelling, respect for personal data, and technology to educate, inspire, and drive business throughout the client lifecycle.

You’ll learn:

  • Why you need to change your marketing approach… (like, now)
  • What you’ll need to consider—changing metrics, compensation, internal alignment, and both short- and long-term perspectives
  • The practical blueprint for changing your approach to engagement & creating long-term customers who love connecting with your brand


Mark Emond

Mark Emond

Founder & President
Demand Spring

Sponsors That Change the Game






Big Marker
MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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