MarketingProfs B2B Forum 2021

How to Get a Defensible Market Position

Positioning is one of the most important strategic marketing decisions because it puts your product or service in the minds of your customers. This decision needs to be done with competitors in mind since they also have a position in the market. In this session, I will show you the steps involved in creating a defensible position.

You’ll learn:

  • What are the steps involved in creating a position?
  • What is a positioning statement and why is it important?
  • Once a positioning statement is created, what are the next steps?

Speaker

Allen Weiss

Founder and CEO
MarketingProfs

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MarketingProfs B2B Forum

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