MarketingProfs B2B Forum 2021

Rethinking the Customer Journey

Our customers path to purchase has become increasingly more complex and difficult to track. And this has undoubtedly made your job, creating demand for your products and services, more difficult.

In this session, John will reveal a proven system for building the perfect customer journey — one that relies on understanding and organizing behaviors, rather than simply funneling demand. A proven system that prioritizes transformation over transaction.

You’ll learn key customer journey concepts and be introduced to the “Client Success Track” — a marketing innovation that will help your organization attract ideal clients for life.

At the end of this session, you will be able to…

  • Construct the perfect client journey

  • Build a plan to use content as the voice of strategy

  • Create a “Client Success Track” that allows you to scale with your clients


Check out more from our interview with John about the customer journey and what you can expect from his session.


John Jantsch

Marketing Consultant, Speaker, and Author
Duct Tape Marketing

Sponsors That Change the Game






Big Marker
MarketingProfs B2B Forum

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