MarketingProfs B2B Forum 2021

Rethinking the Customer Journey

Our customers path to purchase has become increasingly more complex and difficult to track. And this has undoubtedly made your job, creating demand for your products and services, more difficult.

In this session, John will reveal a proven system for building the perfect customer journey — one that relies on understanding and organizing behaviors, rather than simply funneling demand. A proven system that prioritizes transformation over transaction.

You’ll learn key customer journey concepts and be introduced to the “Client Success Track” — a marketing innovation that will help your organization attract ideal clients for life.

At the end of this session, you will be able to…

  • Construct the perfect client journey

  • Build a plan to use content as the voice of strategy

  • Create a “Client Success Track” that allows you to scale with your clients

 

Check out more from our interview with John about the customer journey and what you can expect from his session.

Speaker

John Jantsch

Marketing Consultant, Speaker, and Author
Duct Tape Marketing

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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