Buyers are pushing sellers away because they don’t add value. New business models make it easy for customers to get a shiny offer and jump vendors. As B2B buyers push for seller-free experiences with a preference toward digital, marketing has a huge opportunity to help companies make a shift toward revenue operations.
Creating sustainable growth means you need to address context with consistency across the continuum of the customer lifecycle. It’s an end-to-end proposition.
Join us to learn how marketers can play a key role in creating a continuum approach that supports revenue teams.
At the end of this session you will be able to…
Understand why confidence must be your biggest stake in the ground
Position your revenue team to add value at every decision point using an outcome focus
Prepare for operational shifts with a continuum approach