MarketingProfs B2B Forum 2021

Revenue Operations: The Continuum for Customers

Buyers are pushing sellers away because they don’t add value. New business models make it easy for customers to get a shiny offer and jump vendors. As B2B buyers push for seller-free experiences with a preference toward digital, marketing has a huge opportunity to help companies make a shift toward revenue operations.

Creating sustainable growth means you need to address context with consistency across the continuum of the customer lifecycle. It’s an end-to-end proposition.

Join us to learn how marketers can play a key role in creating a continuum approach that supports revenue teams.

At the end of this session you will be able to…

  • Understand why confidence must be your biggest stake in the ground

  • Position your revenue team to add value at every decision point using an outcome focus

  • Prepare for operational shifts with a continuum approach

Speaker

Ardath Albee

CEO
Marketing Interactions

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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