Ride the Relevancy Rollercoaster: The Art of Precision Content That Customers Can’t Resist

“Build it and they will come” no longer cuts it. Customers are savvy and discerning users who choose what they consume—at least in part. When algorithms determine what many see, your job is to maximize the chance your key messages will be seen and understood.

Creating the most relevant content is the best way to utilize the marketing channels your customers use. Borrowing from pop culture touchpoints like Severance and With Love, Meghan, Paul Ince will demystify how to ensure your content is seen, heard, and acted upon—ultimately improving your ROI.

In this session, you’ll learn:

• How technology can be used to help—not hinder—your content marketing efforts
• Which real customer behaviors make your content more likely to be seen and acted upon
• Why creating less content may result in a better outcome for your customer—and your stress levels