Is your product, service, or brand considered “boring?” Does your industry have a stigma attached to it that makes it hard to sell, hire, engage, or connect with your audience?
Join Stacey Holsinger to learn how you can identify your industry’s missing motivators and incorporate them into your social strategy. You’ll get an inside look at how Steel Toe maximizes ‘dirty brand’ awareness to turn social channels into places where businesses and people want to visit and engage with brands.
She will show you how Singing Contractors, Dad How do I?, and Ashville Waste Management and Aggregates successfully made social media their love language and built substantial audiences (despite the challenges of being in a seemingly hard-to-engage industry)… and how you can too.
At the end of this session, you will be able to…
Identify the missing motivators that help attract customers and potential job candidates to your organization’s social channels
Build a social campaign that includes six key concepts that will make your content more entertaining, informative, and inspiring
Increase social engagement by expressing heartfelt commitment to your audience using the love languages