MarketingProfs B2B Forum 2021

Standout Brand Storytelling: Using the Science of Story to Captivate Customers

Although technology has made marketing easier than ever before, the increased digital noise has made it harder for brands to stand out. To address this problem, we need to learn the secrets of the oldest, most powerful communications tool—storytelling.

As part of this entertaining, educational, and actionable session, we’ll explore the brain science behind why story works — with examples from pop-culture classics and story-driven brands. We will then move beyond talking about the trend of storytelling to how to tell stories that help captivate your audience, and help you get results for your business.

At the end of this session, you will be able to…

  • Define the key elements of brand story including protagonist, antagonist, and world building

  • Capture attention by creating empathetic stories based on customer challenges

  • Craft captivating stories that drive profitable actions and long-term brand loyalty

Speaker

Nick Westergaard

Nick Westergaard

Chief Strategist and Partner
Brand Driven Digital

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: events@marketingprofs.com | (866) 557-9625