Although technology has made marketing easier than ever before, the increased digital noise has made it harder for brands to stand out. To address this problem, we need to learn the secrets of the oldest, most powerful communications tool—storytelling.
As part of this entertaining, educational, and actionable session, we’ll explore the brain science behind why story works — with examples from pop-culture classics and story-driven brands. We will then move beyond talking about the trend of storytelling to how to tell stories that help captivate your audience, and help you get results for your business.
At the end of this session, you will be able to…
Define the key elements of brand story including protagonist, antagonist, and world building
Capture attention by creating empathetic stories based on customer challenges
Craft captivating stories that drive profitable actions and long-term brand loyalty