It’s a real problem. There are so many possible actions we can take as digital marketers. And so much advice. So where do we begin?
After working with 1000+ businesses, websites, strategies, and Analytics accounts, Andy has a few (proven) suggestions. The thesis is simple: start from the end.
Join us to learn how optimizing at the very bottom of the funnel is the fastest way to drive impact.
For example: Polish the most important page on your website for conversions (contact page); reconsider the most important words on your top pages (calls to action); update the key pages that actually trigger demand (service pages); and so on — moving backwards through users’ experience, upwards through the funnel, with a total focus on the most important elements in the most important places.
At the end of this session you will be able to…
Prioritize the actions of your marketing team
Make informed decisions on the most important aspects of your digital marketing efforts
Clearly see the context of your marketing efforts and your digital strategy