MarketingProfs B2B Forum 2021

Start Here: The (Non-Obvious) Prioritized Framework for Digital Marketing

It’s a real problem. There are so many possible actions we can take as digital marketers. And so much advice. So where do we begin?

After working with 1000+ businesses, websites, strategies, and Analytics accounts, Andy has a few (proven) suggestions. The thesis is simple: start from the end.

Join us to learn how optimizing at the very bottom of the funnel is the fastest way to drive impact.

For example: Polish the most important page on your website for conversions (contact page); reconsider the most important words on your top pages (calls to action); update the key pages that actually trigger demand (service pages); and so on — moving backwards through users’ experience, upwards through the funnel, with a total focus on the most important elements in the most important places.

At the end of this session you will be able to…

  • Prioritize the actions of your marketing team

  • Make informed decisions on the most important aspects of your digital marketing efforts

  • Clearly see the context of your marketing efforts and your digital strategy


Andy Crestodina

Co-Founder and CMO
Orbit Media Studios, Inc.

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MarketingProfs B2B Forum 2021

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