MarketingProfs B2B Forum 2021

The Decision Journey: How to Create Content Audiences Can’t Ignore

Join marketing strategist Lauren Teague as she reveals a decision journey map framework used by the world’s best marketers. In this session, you’ll learn how to develop your own roadmap that leads to content and campaigns your audience can’t help but pay attention to. And you’ll walk away knowing how to support and accelerate customers through their decision journey. It’s time to step into our customer’s shoes so we can better understand how they’re making decisions and how we can make ourselves the most relevant solution at every step.

You’ll learn:

  • How to identify what your audience is doing, thinking and feeling at every stage of their decision journey
  • The framework to build decision journey maps that identify your brand’s ideal response to audience needs
  • How to share content at the right time and place to guide your audience to their (and your) ultimate goal


Lauren Teague

Lauren Teague

Strategy & Content
Convince & Convert

Sponsors That Change the Game






Big Marker
MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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