MarketingProfs B2B Forum 2023

The Heart Connection: A Simple Formula for Building Trust Through Video

November 13 - 11:20am to 12:05pm

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Video/Visual Marketing


You’re working hard to communicate with your audience. Emails, newsletters, social media—you name it. Strategy, data, and AI all play their parts. That’s a lot, and it’s easy to lose sight of the big picture. You know, content that builds a connection with your audience. Do it right… earn trust. Do it wrong, and… click. Your audience leaves.

What you need is a north star. Something that puts you on the right path and holds you accountable. What you need is a formula for success.

Three-time Emmy winner and Amazon #1 Bestselling author Tony Gnau has been telling corporate stories for 20+ years. He’s been a part of successful campaigns… and some clunkers. The key to the success stories? A simple formula you can apply to any type of content—especially video. Find out how the formula has helped more than a few projects and even saved Tony’s life. Seriously. It saved his life.

In this session, you’ll learn:

  • Why video isn’t about facts and figures, but about emotion
  • How including people with bright, likable personalities influences how your audience thinks of your company/organization
  • How the formula for video success brings out your company/organization’s human side
Headshot of Tony Gnau

Tony Gnau

Founder and Chief Storytelling Officer
T60 Productions

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