MarketingProfs B2B Forum 2021

The Journey to ABM That Scales

B2B buying has shifted entirely, and in order to continue on its growth trajectory, the team at leading marketing operations platform, Aprimo, had to follow suit. With Account Based Marketing (ABM) at the center of its Go-To-Market (GTM) strategy and driving its evolution, the team at Aprimo left behind traditional sales and marketing tactics to adopt a next-generation approach. Get the inside scoop on how their revenue team aligned using key account insights to drive & prioritize their resources and fuel growth.

You’ll learn:

  • How a strong partnership across your sales and marketing teams will enable you to scale ABM efforts
  • The right activities to streamline your revenue-generating efforts
  • Strategies to help your sales and marketing teams charge the pipeline through ABM


Dina Otero

Dina Otero

Head of Demand Generation and Growth

Sponsors That Change the Game






Big Marker
MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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