MarketingProfs B2B Forum 2021

The SCHITT’s Method for More Successful B2B Influencer Marketing

Can you build influencer relationships with the snap of a finger? Should you treat influencers like ads and campaigns? Is pizzazz really all it takes to build a B2B influencer program?

Those are the types of questions that we will cover to once and for all to differentiate between successful influencer marketing and influencer marketing that is more than a little bit Alexis.

Relatively speaking, B2B influencer marketing is still a new science, which means almost every “expert” will have a different perspective on what it takes to be successful. You will learn how to weed out opinion and focus on what it truly takes to successfully integrate influencers into your B2B marketing strategy in a way that meets the needs of your buyers, your brand, and your influencer partners.

What do you have to lose? In the wise words of Johnny Rose, “You miss 100% of the tapes you don’t play.”

At the end of this session, you will be able to…

  • Use the SCHITT’s Method for how to build a more successful influencer marketing strategy

  • Understand why mutually beneficial relationships are the key to success

  • Find the intersection of your buyers, your brand, and your influencers


Ashley Zeckman

Vice President
Inprela Communications

Sponsors That Change the Game






Big Marker
MarketingProfs B2B Forum

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