Forget what you think you know about email marketing! The pandemic created real behavioral changes in how your customers notice, process, and respond to marketing messages. And if you want to succeed, you can’t go on with business as usual.
In this session, you’ll discover how to capture more attention in the inbox just by looking at your previous two months of email activity. From how to craft the best-performing subject lines to creating interactive designs, we’ll take a deep dive into what’s been proven to drive strong direct marketing results via email right now.
At the end of this session, you will be able to…
Understand the power of subject lines, as well as the exact time and days to send emails for maximum impact
Double open rates with just a few easy tweaks
Use personalization, emojis, and interactive design like a pro to capture specific demographic audiences and drive performance