MarketingProfs B2B Forum 2021

The Tactics of Customer Generation: Delivering on the Promise That Demand Gen Forgot About

Your product is not for everyone. Unfortunately, traditional demand gen tactics forget about this.

Customer generation is a new marketing methodology that focuses on SQLs and Customers instead of legacy metrics like MQLs.

Join us to discover the strategies and tactics that the top 1% of SaaS companies are using to hit their SQL targets EVERY. SINGLE. TIME.

At the end of this session you will be able to…

  • Build the perfect TAM & 1st party database for zero-waste advertising

  • Use LTV: CAC financial modeling to compare and forecast channel level performance

  • Monetize paid social (including Facebook) with an offer your customers can’t refuse

  • Increase funnel conversion rates and decrease time to revenue via personalization and technology

Speaker

Brian Bui

Director of Marketing
Directive

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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