MarketingProfs B2B Forum 2021

The Three Must Haves for Successful Account-Based Marketing

This fast-paced, data-filled session aims to cover everything you ever wanted to know about running a successful account-based marketing program… but were afraid to ask. You will learn the secrets that must be nailed down before starting a program if you want to succeed. We’ll review a successful case study, and why it was successful. Then we’ll work on creating a holistic ABM program, how to pivot if you’re not hitting your goals, and how to work with sales to get that closed-win.

Expect to watch this session again and again!

At the end of this session, you will be able to…

  • Build an ABM list

  • Design an ABM program

  • Work with sales to close deals

  • AND THAT’S NOT ALL – Attendees will get a copy of our ABM Playbook

Speaker

Shira Abel

CEO
Hunter & Bard

Sponsors That Change the Game

Platinum

überflip
Validity
Vidyard

Gold

Cargo
DemandBase
Litmus
Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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