This fast-paced, data-filled session aims to cover everything you ever wanted to know about running a successful account-based marketing program… but were afraid to ask. You will learn the secrets that must be nailed down before starting a program if you want to succeed. We’ll review a successful case study, and why it was successful. Then we’ll work on creating a holistic ABM program, how to pivot if you’re not hitting your goals, and how to work with sales to get that closed-win.
Expect to watch this session again and again!
At the end of this session, you will be able to…
Build an ABM list
Design an ABM program
Work with sales to close deals
AND THAT’S NOT ALL – Attendees will get a copy of our ABM Playbook