MarketingProfs B2B Forum 2021

The Unexpected Opportunity of the Blind Case Study

Just because a favorite customer can’t speak on the record for you, it doesn’t mean they don’t have a powerful story to tell. In fact, what loyal customers have to say could be even more compelling than that familiar brand logo on a press release or social feed. Erika Heald, founder of Erika Heald Marketing Consulting, will show you how a candid conversation with your customer can turn into a powerful marketing tool. And how to make it happen, step by step.

You’ll learn:

  • How and when to ask for an anonymous case study interview
  • How to make the cloaked company’s story connect with prospective customers while protecting your customer’s privacy
  • How to conduct an effective anonymous customer case study interview


Erika Heald

Erika Heald Consulting

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MarketingProfs B2B Forum

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