MarketingProfs B2B Forum 2021

The Unexpected Opportunity of the Blind Case Study

Just because a favorite customer can’t speak on the record for you, it doesn’t mean they don’t have a powerful story to tell. In fact, what loyal customers have to say could be even more compelling than that familiar brand logo on a press release or social feed. Erika Heald, founder of Erika Heald Marketing Consulting, will show you how a candid conversation with your customer can turn into a powerful marketing tool. And how to make it happen, step by step.

You’ll learn:

  • How and when to ask for an anonymous case study interview
  • How to make the cloaked company’s story connect with prospective customers while protecting your customer’s privacy
  • How to conduct an effective anonymous customer case study interview

Speaker

Erika Heald

Founder
Erika Heald Consulting

Sponsors That Change the Game

Platinum

MNTN
Momentive
SellingSimplified

Gold

Act-On
Sendeso
Vidyard

Bronze

Rep•Cap
Big Marker
MarketingProfs B2B Forum

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

Keep Building Momentum

Join the MarketingProfs Newsletter for news, updates & more...

Sign Up
CONTACT: events@marketingprofs.com | (866) 557-9625