Customer experience (CX) is so much more than fancy lingo and customer service: it stretches across every touchpoint. And that means that marketing is being tasked with more aspects of CX all the time.
In this session you will discover three ways you can positively affect your customer’s journey, regardless of your role or your budget.
At the end of this session, you will be able to…
Understand what CX is and how great experiences drive business results
Measure success for you and your organization
Build coalitions to gain leadership buy-in and advocacy