MarketingProfs B2B Forum 2021

Top Three Google Analytics Mistakes You’re Probably Making — And How to Fix Them

Google Analytics is a powerful tool giving marketers strategic insights into campaign success. But far too often, Google Analytics mistakes can cause marketers to rely on inaccurate metrics for strategic planning and measurement.

In this session, Janet will share the three most common Google Analytics errors she’s seen, across multiple clients, during her 16-year agency career. And she’ll demonstrate using real-world B2B examples how to fix these all-to-common errors to ensure your analytics tracking is accurate.

At the end of this session, you will be able to…

  • Understand and correct three of the most common Google Analytics mistakes

  • Know what Google Analytics may not be tracking all that you think and how to measure with complimentary tools

  • Ensure your gated content is properly measured

Speaker

Janet Driscoll Miller

President and CEO
Marketing Mojo

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MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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