Google Analytics is a powerful tool giving marketers strategic insights into campaign success. But far too often, Google Analytics mistakes can cause marketers to rely on inaccurate metrics for strategic planning and measurement.
In this session, Janet will share the three most common Google Analytics errors she’s seen, across multiple clients, during her 16-year agency career. And she’ll demonstrate using real-world B2B examples how to fix these all-to-common errors to ensure your analytics tracking is accurate.
At the end of this session, you will be able to…
Understand and correct three of the most common Google Analytics mistakes
Know what Google Analytics may not be tracking all that you think and how to measure with complimentary tools
Ensure your gated content is properly measured