MarketingProfs B2B Forum 2023

Turn Your Webinar Program Into Weeks of LinkedIn Video Posts, Presented by Goldcast

November 14 - 10:50am to 11:35am

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Video/Visual Marketing


B2B marketers pour hours into creating webinars that often get forgotten after the live event. With LinkedIn’s new video tab, there’s never been a better time to repurpose this content. But how do you efficiently turn hour-long webinars into engaging video clips?

This session will provide a practical approach to turning your webinars into LinkedIn video assets. You’ll learn strategies to identify key moments, create attention-grabbing clips, and post for maximum engagement. We’ll focus on leveraging content you’ve already created to boost your LinkedIn presence, without requiring additional budget or resources.

In this session, you’ll learn:

  • Quick ways to spot the best parts of your webinar to repurpose
  • Tips for creating LinkedIn-friendly video clips, even if you’re not a video pro
  • Posting strategies to make the most of LinkedIn’s new video tab
  • Real examples of B2B companies winning with repurposed webinar content
Headshot of Palash Soni

Palash Soni

CEO & Cofounder
Goldcast

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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