Turn Your Website Into a Growth Hub: The Untapped Opportunity You’ve Overlooked, Presented by Prismic

In today’s competitive digital landscape, your B2B website should be more than just an online presence—it can be a powerful engine for growth. But are you leveraging its full potential?

Edwina Dendler will show you how to transform your website from a static brochure into a dynamic growth hub that generates demand, drives customer engagement, and boosts your bottom line. Through case studies and real-life examples, you’ll explore actionable strategies, tools, and insights to unlock untapped opportunities you may have been overlooking.

In this session, you’ll learn:

• The trends in current B2B buying processes and the role of your website within it
• Stories from case study examples to get inspiration from B2B leaders for elements of your website that can significantly impact lead generation and customer engagement
• Productivity hacks for actionable tips on efficiently managing a growth hub when the website is not the only thing on your long to-do list!