MarketingProfs B2B Forum 2021

What’s the State of Email Analytics? Presented by Litmus

Presented by Litmus

Lots of changes are happening when it comes to marketing analytics. Recent, major events are proving that. The death of the third-party cookie has been postponed from early next year to 2023. Apple announced their Mail Privacy updates hitting this fall will affect what data senders—you— will be able to know. Key data that gives marketers the power to personalize.

Join us for this discussion on email analytics trends-to-date (backed by research from over 2,000 marketers) and how marketers are pivoting in light of recent changes. For example, did you know that brands that use third-party analytics to supplement their ESPs’ dashboards see a return on investment (ROI) of 45:1 vs. those who don’t report seeing an ROI of 36:1?

In addition to more useful statistics we’ll touch on:

  • Third-party analytics: How are email results measured and with what analytics tools?
  • Email performance visibility: What are the email metrics that are—and should be—measured?
  • Sharing email results: How often is email performance shared and with whom?
  • Inactivity management: How often do brands re-engage, win back, and remove inactives?
  • Email deliverability: How frequently do brands run spam tests and monitor deliverability?
  • Return on investment (ROI): What are the strategies and tactics driving higher ROI?
  • Privacy changes: How do privacy updates affect your reporting and influence everything outlined above?


Kaela Mazzola

Product Marketing Manager

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MarketingProfs B2B Forum 2021

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