MarketingProfs B2B Forum 2023

Unlock the Power of Your Tech Stack

November 13 - 14:30:00 to 15:15:00

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Marketing Planning


On the precipice of change, marketers are ready to jump headfirst into a new chapter of wow-ing their prospects and customers. You pay lots of money for all of the tools in your tech stack—and you have been for years—but what if you could accomplish more without buying new tools?

Join Carly Schrager as she walks you through how companies are harnessing the power of their combined tech stack and helps you create the plan to up-level your return on your own technology investment. Carly will guide you through the art of the possible and how to take a step back to step forward to get your tech ready for this next chapter.

In this session, you’ll learn:

  • The capabilities of your combined tech stack and how it can up-level your business
  • How to prepare your tech stack for the next chapter
  • What to communicate to your execs on why this is important to address now

Headshot of Carly Schrager

Carly Schrager

Head of NA Marketing Automation Engagements
Bluprintx

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