With the right analytics foundations, your B2B marketing will be set up for success.
Without them, you’re building a business on quicksand.
Join Katie Robbert and Christopher S. Penn to set yourself up to win in this strategy-focused look at B2B digital marketing analytics.
At the end of this session, you will be able to…
Create a B2B analytics strategy with Google Analytics
Explain why things happened and use advanced attribution analysis
Use predictive content marketing analytics for forecasting your B2B content calendar
Use prescriptive content analysis to understand what content truly boosts conversion