MarketingProfs B2B Forum 2021

What, Why, and How: Analytics Foundations of B2B Marketing

With the right analytics foundations, your B2B marketing will be set up for success.

Without them, you’re building a business on quicksand.

Join Katie Robbert and Christopher S. Penn to set yourself up to win in this strategy-focused look at B2B digital marketing analytics.

At the end of this session, you will be able to…

  • Create a B2B analytics strategy with Google Analytics

  • Explain why things happened and use advanced attribution analysis

  • Use predictive content marketing analytics for forecasting your B2B content calendar

  • Use prescriptive content analysis to understand what content truly boosts conversion


Speakers

Christopher S. Penn

Co-Founder
Trust Insights, Inc.

Katie Robbert

Co-founder, CEO
Trust Insights, Inc.

Sponsors That Change the Game

Platinum

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Page One Power
MNTN
SurveyMonkey

Silver

ON24

Bronze

Rep•Cap

Media Partners

Media 7
MarketingProfs B2B Forum 2021

*CANCELLATION POLICY: Every paid ticket to B2B Forum comes with a subscription to MarketingProfs PRO. If you purchased a ticket to this event, you may cancel within 7 days of your registration to receive a full refund and to stop your complimentary PRO subscription. If you registered for $0 as a PRO subscriber, canceling your event registration will not affect your PRO subscription. You will just be removed from B2B Forum attendee news/program updates. *See Terms and conditions/cancellation policy.

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