MarketingProfs B2B Forum 2023

Why Landing Pages Fail—And How to Fix Them

November 14 - 2:05pm to 2:50pm

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Website & Landing Page Design


The days of “Launch and See” web design are over. In the past, we never really knew how good our website and landing page designs were until we launched. This outdated method is the most expensive way to try to improve a site’s conversion rate. Today, we use a variety of tools to determine if our design ideas are going to improve our conversion rates.

Brian Massey developed the Guaranteed Redesign service at Conversion Sciences and will show you how his team eliminates risk well before a new design is launched on a website.

In this session, you’ll learn:

  • Why experimenting during design is so important
  • How to generate and prioritize design ideas
  • Ways to use AI to generate targeted messaging
  • First-hand insights on CRO concepts through live site reviews

Headshot of Brian Massey

Brian Massey

Founder
Conversion Sciences LLC

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