Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Website & Landing Page Design
The days of “Launch and See” web design are over. In the past, we never really knew how good our website and landing page designs were until we launched. This outdated method is the most expensive way to try to improve a site’s conversion rate. Today, we use a variety of tools to determine if our design ideas are going to improve our conversion rates.
Brian Massey developed the Guaranteed Redesign service at Conversion Sciences and will show you how his team eliminates risk well before a new design is launched on a website.
In this session, you’ll learn: