Cutting through the noise and getting your business and products noticed is harder than ever. But while other marketing channels struggle against changing consumer habits or over-saturation, text messaging (and its eye-popping 98% engagement rate) can give forward-thinking marketing leaders an edge.
Research by EZ Texting found that 70% of text messages are read within just 5 minutes, and an astonishing 95% are read within one hour. And while texts are 134% more likely to be read than emails, what’s even more amazing is how well text works as an omni-channel booster, with one text raising email open rates by as much as 30%.
A text has become the new welcome message — a digital handshake allowing for exactly the kind of direct connection and personal interaction with customers that we all crave.
Join us if you’re looking to supercharge engagement and delight customers in new and surprising ways.