Your Buyers Are on LinkedIn—But They’re Talking to Your Competitors, Presented by Oktopost

Fujitsu achieved a 3.6x greater ROI—not by increasing ad spend, but by activating the most credible and overlooked voices in B2B marketing: their employees.

Discover how brands across industries are cutting through digital noise, boosting social reach by 70%, and accelerating pipeline growth through employee advocacy. If your social media strategy ends at the company page, you’re missing a massive opportunity—but it’s not too late to catch up.

In this session, you’ll learn how to:

• Transform your team into influential brand ambassadors
• Dramatically increase your social reach
• Win the conversations that actually move the needle