April Dunford is one of the world’s leading experts on product positioning. April is a consultant and author who helps companies make complicated products easy for customers to understand and love. April spent 25 years as a VP of marketing at a series of fast-growing technology companies. As a consultant, she has worked with over 200 companies, including Google, Epic Games, Postman, Docebo, and others. She is also the author of the best-selling book on positioning, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.