Edwina is a seasoned tech and e-commerce executive with over 15 years of experience in global B2B and B2C marketing, spanning SaaS, AdTech, FinTech, TravelTech, and e-commerce. She specializes in building and scaling marketing strategies and teams for companies at pivotal growth stages, both as an in-house CMO and as an external advisor. Currently focused on B2B SaaS with Prismic, Edwina’s previous roles include CMO for Pernod Ricard’s Direct-to-Consumer business and Marketing Director at Criteo, where she also served as Chief of Staff to the CEO. Renowned for her hands-on leadership, she has led teams of up to 50 people in high-growth and turnaround scenarios, building impactful web presences and developing future leaders in the process.