MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Heather Loisel

Heather Loisel

CMO

Heather is a leader in B2B marketing, sales, go-to-market strategy, and operations. Her experience focuses on growth and spans 25+ years in organizations ranging in size from $30M to $10B. Previously she was the CMO at Ricoh USA and was responsible for leading their transformation from a product mindset to a customer-oriented approach in solution offerings, sales strategy, marketing campaigns and digital transformation. Prior to Ricoh, Heather was general manager of consulting and learning with SiriusDecisions, a top-level B2B research firm. While there, she and the team grew the business from inception to 10% of revenue. Prior to that, she held several executive leadership roles at Skillsoft, JDA Software (now Beyond), SAP and PeopleSoft.


Sessions

Marketing Business Acceleration: From Theory to Practice, Presented by UpTempo

Sponsors That Change the Game

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Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
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MarketingProfs B2B Forum

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