MarketingProfs B2B Forum 2021

MarketingProfs B2B Forum 2021

Jacco van der Kooij

Jacco van der Kooij

Founder
Winning By Design
@Jacco_vd_Kooij

Jacco is an internationally renowned business leader and thought leader on revenue growth and strategy. He is the founder of Winning By Design and author of Blueprints of a Sales SaaS Organization, along with seven other best-selling books on driving growth for Software-as-a-Service (SaaS). He is a sales mentor across several venture capital firms such as Notion Capital, Reach Capital, Astella and Storm Ventures, where he helps accelerate the development of sales teams across their portfolios.

Prior to founding Winning By Design, Jacco held senior executive roles at Qumu (acquired by Rimage), Kontiki, and Technicolor. He is proud to have helped marquee customers over the years, including Amazon, AT&T, Dish, and Disney.

Nice to know: Jacco is the youngest of eight, raised in a small farming village in the Netherlands. He competed in chess, boxing, sailing, and represented the Netherlands at two world championships in the triathlon.


Sessions

Closing Keynote— Using Science to Stay One Step Ahead Rather Than Following the Latest Trends in B2B

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MarketingProfs B2B Forum

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