MarketingProfs B2B Forum 2023

Jaclyn Freedman

Head of Growth
SmartRent

Jaclyn Freedman is a marketer by trade, but sales guides her heart.

Her love for marketing began in the 5th grade when she ran for class president. She won, but had more fun running the campaign than doing the job. That was the start of her marketing education: learning what motivates people to purchase, what makes them tick, and how to best get them to respond through the right mix of marketing magic.

Jaclyn has spent her career in marketing doing a few things—aligning sales and marketing teams, creating content marketing programs, leading digital marketing, and strategizing campaigns that straight up close business.

Jaclyn truly believes in the value of educating first and selling second, and holding true to this mentality has allowed her to do things like grow demo requests from 126 requests to 1,400 in a year. She has launched products and has overseen GTM strategy for the most successful initiatives at small startups and global companies alike. She is uniquely good at bringing creative ideas to life and translating that to boards, execs, and downstream to creative teams. She is incredibly passionate about educating people to be better at marketing, and has a good time doing it.


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Stealing Isn’t a (Marketing) Crime: The B2C Playbook That Will Revive Your B2B Campaigns

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