MarketingProfs B2B Forum 2023

Jacqueline Babb

Senior Lecturer
Northwestern University

Jacqueline Babb is a committed and experienced marketing professional and educator with 20 years of experience. She teaches courses in marketing strategy, IMC strategy, and digital marketing. Babb is a marketing and nonprofit consultant, providing clients with actionable marketing strategies to achieve key performance indicators. She is a national speaker and is a professor in HubSpot’s social media marketing strategy certification course. Babb’s expertise lies in nonprofit marketing, corporate social responsibility, and sustainable marketing.


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