MarketingProfs B2B Forum 2023

Jo Roberts Headshot

Jo Roberts

Director of Product Development
MarketingProfs

Jo Roberts is MarketingProfs’ director of product development. She’s also been bestowed the titles “mistress of merriment” by former coworkers and “drama queen” by her family. In addition to overseeing strategy, planning, and instructional design for MarketingProfs’ Training Products portfolio, she’s responsible for PRO customer experience and MPB2B attendee experience (including personally writing all those emails in your inbox). Before moving into UX and product dev, Jo spent two decades in PR, promotions, and product marketing. She loves a good gif, laughs at her own jokes, and employs two cats and a mountain cur as the world’s three worst office assistants.


Sessions

Irresistible Experiences: Building Excitement Through Emails, Events, and Other Antics

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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