MarketingProfs B2B Forum 2021

Kate Adams

Kate Adams

Senior Vice President of Marketing
Validity
@kadams24

As SVP of Marketing, Kate leads all of Validity’s marketing efforts. Prior to Validity, Kate was vice president of Marketing at Drift. While there, Kate built the demand generation function from the ground up, achieving more than 200% in pipeline growth. Before Drift, Kate led the demand generation and marketing operations teams at SmartBear, where she managed the pipeline generation for a portfolio of more than 20 products. Kate has also led marketing and product for a number of early-stage startups ranging in size and industry, from education and healthcare to employee engagement.


Sessions

Email is NOT Dead: Three Ways to Juice Your Email Marketing Program for Q4 and Beyond, Presented by Validity

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MarketingProfs B2B Forum 2021

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