MarketingProfs B2B Forum 2023

Matt Roberts

CEO
Demand Spring
@DemandSpring

Matt Roberts is CEO of revenue marketing consultancy Demand Spring, and has over 20 years of marketing leadership experience at such organizations as Forrester, Staples, and Schneider Electric. Matt is a strong believer that mass marketing transformation programs are dead. He has a passion for building pragmatic marketing programs that allow for agile change by combining outstanding strategy, digital expertise, and excellent people skills.


Sessions

Preparing For the Next Generation of B2B Marketing-Driven Experiences, Presented by Demand Spring

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