Michele is a content marketing guru, having worked in the field since its early days. She is the co-founder of Mantis Research, which publishes and spotlights research in marketing. She has written and published hundreds of articles on the subject, being recognized as one of Folio’s Top Women in Media in 2015. Michele cut her teeth as the head of editorial at the Content Marketing Institute. She was the first employee hired there and helped the organization grow to an audience of 200,000 subscribers. She’s no stranger to podcasts either, having co-hosted the Marketing Breakout Podcast for six months.