Paul is the founder and CEO of Marketing AI Institute and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency. He’s the author of Marketing Artificial Intelligence, The Marketing Performance Blueprint, and The Marketing Agency Blueprint. He’s also the creator of the Marketing AI Conference (MAICON). As a speaker, Paul is focused on making AI approachable and actionable for marketers and business leaders. Paul has consulted for hundreds of organizations, from startups to Fortune 500 companies.