MarketingProfs B2B Forum 2023

Randy Frisch

B-Rand Marketing, Co-Founder Uberflip
B-Rand Marketing
@randyfrisch

Randy Frisch is a leader in the digital marketing realm, recognized widely for his expertise in marketing personalization. He is a bestselling author, was named an original Fearless 50 Marketer by Marketo, and created the CONEX marketing conferences. Randy co-founded and served as CMO of Uberflip, a platform designed to enhance content engagement. Randy steered the growth of the company and advocated for the essential role of content in the buyer’s journey before departing in 2023.

Beyond his achievements with Uberflip, Randy has long consulted under B-Rand Marketing, including publishing his provocative book, F#ck Content Marketing: Focus on Content Experience, where he delves into the importance of content experience over mere content creation. His perspectives challenge traditional approaches and have earned him spots on numerous speaking stages, podcasts, and articles in industry-leading magazines.


Sessions

Navigating the Labyrinth: Three Steps That Lead Every GTM Strategy and Buyer to Great Content

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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