What is B2B Marketing Forum?
MarketingProfs B2B Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success. (Plus belly laughs, creative networking, shenanigans, and marketers-after-dark antics.) Now celebrating our 13th year, it’s still intimate enough that you’ll surely see some of your favorite marketing pals, but big enough that you’ll find more than enough smarts to help you go the distance.
Register now and join us for MarketingProfs B2B Forum in Washington DC from October 16-18, 2019.
Our Program Advisory Committee (PAC)
When putting together our program, we look to leading marketers to help us determine the biggest challenges marketers face today-- what's new, what's hot, and what's really important when building sustainable marketing programs. Cue, our fabulous Program Advisory Committee (PAC). They bring their knowledge and smarts to help us make the MarketingProfs B2B Forum program the best you'll find at any B2B marketing conference. Meet the committee:
CEO | Marketing Interactions
Ardath helps B2B companies with complex sales create and use persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been one of the 50 Most Influential People in Sales and Marketing for the last five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.
Vice President, Influencer Marketing | SAP Ariba
Amisha is head of influencer marketing at SAP and previously led mobile product marketing. In her current role, she is leading the charge at SAP for the global influencer marketing program to help drive demand gen and global marketing campaigns. She’s worked in public relations firms and marketing roles in Silicon Valley for the past 15 years, working for everyone from startups to large enterprises such as HP, Google, Accenture, and Time-Warner.
Advisor, Speaker, Agency Founder | Media Volery
Zontee is a passionate advisor and teacher of communications. She’s the founder of Brooklyn-based agency, Media Volery, and co-lead of consulting for Convince & Convert, founded by Jay Baer. She brings more than a decade of experience in the marketing industry and her work has garnered multiple awards, including several PR News Platinum Awards and a Forrester Groundswell Award. In 2017, she was named one of TopRank’s most influential women of content marketing, and she’s been a judge for the Content Marketing Awards for three years. In a previous life, Zontee was also a podcaster, a crafts & hobbies personality, and has been seen on PBS and the Martha Stewart Show.
Vice President, Community Impact & Corporate Marketing | Jackson Healthcare
Keith is on a mission to activate the hearts and minds of business and nonprofit professionals. He serves as vice president of Community Impact for Jackson Healthcare. In this role, he leads the company's LoveLifts initiatives, which include associate volunteerism and community partnerships, as well as business mobilization and philanthropic efforts. He also helps the company’s 1,300+ associates discover their purpose and values through serving others.
On-Demand Marketer | Katie-Martell.com
Katie is an independent voice in the marketing community and known as the “unapologetic marketing truth-teller.” She has been named “one of the most interesting people in B2B marketing,” a "marketing expert to follow" and a top marketing writer on LinkedIn. She advises high-growth brands as a consultant, with experience including CMO and co-founder of Cintell and Director of Buzz at NetProspex (a D&B company). Katie is a frequent speaker and emcee at conferences and serves as the co-executive director of Boston Content. She is the author of the forthcoming book, Rabble Rousers, and hosts the Explicit Content podcast with Enterprise Marketer.
CEO | PR 20/20
Paul is founder and CEO of PR 20/20, a Cleveland-based content marketing agency and HubSpot’s first agency partner. He is author of The Marketing Performance Blueprint and The Marketing Agency Blueprint, and founder of the Marketing Artificial Intelligence Institute. Paul has consulted for hundreds of organizations, from startups to Fortune 500 companies.
Vice President and Executive Creative Director | Godfrey
Scott is vice president and executive creative director at Godfrey, an exclusively B2B marketing agency. Applying his design education to the world of business, Scott leads teams in creative problem solving for top industrial clients with the goal of tethering outlandish ideas to workable business realities.