Escape the Revenue Generation Maze: How Marketing Can Own 80% of Pipeline to Predictably Hit Goals, presented by 3rd & Taylor

The talk of the times is AI in marketing, doing more with less, and the death of the MQL. While all that matters, the truth is that fundamental processes are broken, and they have to be fixed first. Sellers don’t want to prospect. They don’t want “marketing-qualified” anything; they want sales-qualified leads. And let’s be honest—buyers rarely want to talk to sales.

In this thought-provoking session, you’ll get a step-by-step process for how marketing can confidently own nearly 80% of the pipeline to generate predictable revenue without burning out, over-hiring, or over-promising.

In this session, you’ll learn:

• Pipeline Ownership: steps B2B marketers can take to better educate and nurture cold contacts into measurable hand-raisers
• Scalable Personalization: how to use AI tools and automation to assist with prospecting and buyer enablement at scale
• Process Fixes: the GTM alignment strategies that turn chaos into predictable growth