2023 Program

Plan your days at B2B Forum! Pay special attention to what pass types are required for sessions so you pick the right pass when you register.

October 4 is a pre-conference workshop day for All-Access Pass holders.
We also kick off welcome activities for all attendees in the evening on October 4.

October 5-6 are main conference days, including fun off-the-clock antics.

New sessions are still being added! Website updates happen every Wednesday.

WED OCT 4

Pre-Conference Workshops and Activities

THU OCT 5

Main Conference Day 1

7:00am-8:15am ET

Breakfast and Morning Networking Activities

Pass Type: All Access Pass, Conference Only Pass
Session Type: Networking Activities

8:30am-10:15am ET

Opening General Session and Keynote with Nilofer Merchant: The Power of Onlyness

Speaker: Nilofer Merchant
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Keynote
Session Topic: Keynote

10:45am-11:30am ET

Practical ABM Tips for Doing More With Less

Speaker: Jon Miller
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Account Based Marketing (ABM)

10:45am-11:30am ET

10 Steps to Show Content Marketing ROI to Your Boss

Speaker: Michael Brenner
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

11:40am-12:25pm ET

The Simple But Strategic Approach to SEO… and How to Measure It in GA4

Speaker: Andy Crestodina
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: SEO

11:40am-12:25pm ET

Managing the People Who Manage the Machines

Speaker: Katie Robbert
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

11:40am-12:25pm ET

Thought Leadership and Story-Finding: How to Generate a Constant Stream of Story Ideas to Engage Your Audience

Speaker: Rhea Wessel
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Storytelling

11:40am-12:25pm ET

Driving Successful Change in a B2B Marketing Team

Speaker: Tom Swanson
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Change Management

11:40am-12:25pm ET

[Roll Up Your Sleeves] LinkedIn Ads Pitfalls: How to Double Your Ad Performance

Speaker: AJ Wilcox
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Social Media

12:25pm-1:45pm ET

Networking Activity

Pass Type: All Access Pass, Conference Only Pass
Session Type: Networking Activities

12:25pm-1:45pm ET

Lunch

Session Type: Break

1:55pm-2:40pm ET

The Top 10 Things You Need to Know to Design Kickass Emails and Landing Pages, sponsored by Knak

Speaker: Pierce Ujjainwalla
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

2:50pm-3:35pm ET

5 Unconventional Content Marketing Approaches

Speaker: Joe Pulizzi
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

2:50pm-3:35pm ET

Navigating the B2B Inbox—What’s Working and What Isn’t

Speaker: Michael Barber
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

2:50pm-3:35pm ET

The Legal Side of AI

Speakers: Ruth Carter, Lucy Jane Carter
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

2:50pm-3:35pm ET

Recession-Proof Your B2B Marketing Strategy

Speaker: Samantha Stone
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

2:50pm-3:35pm ET

[Roll Up Your Sleeves] Personal Brands: Not Just for Solopreneurs Anymore!

Speaker: Christine Gritmon
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Branding

4:05pm-4:50pm ET

How to Demonstrate Marketing ROI

Speaker: Pam Didner
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

4:05pm-4:50pm ET

6 No-BS Reasons Your Sales Enablement Strategy Sucks

Speaker: George B. Thomas
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Sales Enablement

4:05pm-4:50pm ET

How to Elevate B2B Marketing Results with the Influence Trifecta

Speaker: Lee Odden
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

4:05pm-4:50pm ET

Belonging to the Brand: Why Community Is the Last Great Marketing Strategy

Speaker: Mark Schaefer
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

4:05pm-4:50pm ET

[Roll Up Your Sleeves] 5 Steps For Creating a Truly Useful Content Style Guide That Makes Your Brand Shine

Speaker: Erika Heald
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Content Marketing

4:15pm-5:00pm ET

Ask An Expert

Pass Type: All Access Pass, Conference Only Pass
Session Type: Ask An Expert

5:00pm-5:45pm ET

Activating Purpose in Your Organization

Speaker: Jacqueline Babb
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Branding

5:00pm-5:45pm ET

Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Customer Care

Speaker: Brooke Sellas
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Social Media

5:00pm-5:45pm ET

The Marketing Singularity: How Marketers Should Prepare for AI

Speaker: Christopher S. Penn
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

5:45pm-7:30pm ET

Sponsor Reception

Pass Type: All Access Pass, Conference Only Pass
Session Type: After Hours Activities

FRI OCT 6

Main Conference Day 2

7:00am-8:30am ET

Breakfast and Morning Networking Activities

Pass Type: All Access Pass, Conference Only Pass
Session Type: Networking Activities

7:30am-8:15am ET

Mindfulness Session

Speaker: Allen Weiss
Pass Type: All Access Pass, Conference Only Pass
Session Type: Morning Activities

8:30am-9:15am ET

Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution

Speaker: Wil Reynolds
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Content Marketing

8:30am-9:15am ET

Your Customer Is a Flamingo: Understanding the Many Routes They Take and the Content That Serves Them on Their Journey

Speaker: Paul Ince
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Customer Experience

8:30am-9:15am ET

Lead From Behind: Ways to Lead When You’re Not in Charge

Speaker: Moni Oloyede
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Leadership

8:30am-9:15am ET

All NEW Data-Based Email Marketing Tips for 2023

Speaker: Jay Schwedelson
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Email Marketing

8:30am-9:15am ET

[Roll Up Your Sleeves] Video Strategy: Creating a Plan for B2B Video

Speaker: Tony Gnau
Pass Type: All Access Pass, Conference Only Pass
Session Type: Roll Up Your Sleeves
Session Topic: Visual Marketing

9:25am-10:10am ET

Unraveling the Mystery of Attribution Models

Speaker: Tish Millsap
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Metrics and Measurement

9:25am-10:10am ET

Is Digital Transformation Dead? How to Jump-Start Your Digital Evolution

Speaker: Jill Roberson
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

9:25am-10:10am ET

Pitch Perfect: How to Translate Your Positioning Into a Sales Pitch That Wins Deals

Speaker: April Dunford
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Sales Enablement

11:25am-12:30pm ET

Networking Activity

Pass Type: All Access Pass, Conference Only Pass
Session Type: Networking Activities

11:25am-12:30pm ET

Lunch

Session Type: Break

12:40pm-1:25pm ET

Using Data and AI to Foster Engagement Along the Full Customer Journey

Speaker: Carlos Hidalgo
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

12:40pm-1:25pm ET

Clean Up Your Language

Speaker: Allen Weiss
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

12:40pm-1:25pm ET

Embracing Customer Centricity: The New Rules of Marketing

Speaker: Dina Otero
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

12:40pm-1:25pm ET

Creating a Content Map: Key Audiences, Messaging, and Your Go-To-Market Strategy

Speaker: Stephanie Totty
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

1:35pm-2:20pm ET

Rise of the Internal Influencer

Speakers: Ashley Faus, Devin Bramhall
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Strategy and Planning

1:35pm-2:20pm ET

Discover the Brain Science That Drives B2B Buyer Behavior

Speaker: Nancy Harhut
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Customer Experience

1:35pm-2:20pm ET

Shifting a Traditional Marketer Mindset in the Time of AI

Speaker: Cathy McPhillips
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: Artificial Intelligence

1:35pm-2:20pm ET

Advanced SERP Analysis for 10X SEO Performance

Speaker: Tom Shapiro
Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Concurrent Session
Session Topic: SEO

3:00pm-3:45pm ET

Closing Keynote

Pass Type: All Access Pass, Conference Only Pass, Livestream Pass
Session Type: Keynote

2023 Program

Plan your days at B2B Forum! Pay special attention to what pass types are required for sessions so you pick the right pass when you register.

Pre-Conference Workshops and Activities

9:00am-3:30pm ET

9:00am-3:30pm ET

9:00am-3:30pm ET

9:00am-3:30pm ET

9:00am-3:30pm ET

5:00pm-6:00pm ET

6:00pm-8:30pm ET

Main Conference Day 1

7:00am-8:15am ET

8:30am-10:15am ET

10:45am-11:30am ET

10:45am-11:30am ET

11:40am-12:25pm ET

11:40am-12:25pm ET

11:40am-12:25pm ET

11:40am-12:25pm ET

11:40am-12:25pm ET

12:25pm-1:45pm ET

12:25pm-1:45pm ET

Lunch

1:55pm-2:40pm ET

2:50pm-3:35pm ET

2:50pm-3:35pm ET

2:50pm-3:35pm ET

2:50pm-3:35pm ET

2:50pm-3:35pm ET

4:05pm-4:50pm ET

4:05pm-4:50pm ET

4:05pm-4:50pm ET

4:05pm-4:50pm ET

4:05pm-4:50pm ET

4:15pm-5:00pm ET

5:00pm-5:45pm ET

5:00pm-5:45pm ET

5:00pm-5:45pm ET

5:45pm-7:30pm ET

Main Conference Day 2

7:00am-8:30am ET

7:30am-8:15am ET

8:30am-9:15am ET

8:30am-9:15am ET

8:30am-9:15am ET

8:30am-9:15am ET

8:30am-9:15am ET

9:25am-10:10am ET

9:25am-10:10am ET

9:25am-10:10am ET

11:25am-12:30pm ET

11:25am-12:30pm ET

Lunch

12:40pm-1:25pm ET

12:40pm-1:25pm ET

12:40pm-1:25pm ET

12:40pm-1:25pm ET

1:35pm-2:20pm ET

1:35pm-2:20pm ET

1:35pm-2:20pm ET

1:35pm-2:20pm ET

3:00pm-3:45pm ET

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