MarketingProfs B2B Forum 2023

AI and Beyond: 5 Considerations to Assess Your Business Readiness

November 13 - 11:20am to 12:05pm

Pass Type: All Access Pass, Main Conference Pass

Session Type: Concurrent Session

Session Topic: Marketing Planning


The moment AI hit the scene, people were panicking—rushing to make decisions and start using AI tools. Like any organizational change, bringing new technology into your business also brings in fear.

With over 20 years of experience in organizational behavior, product development, and team leadership, CEO of Trust Insights Katie Robbert will teach you the framework you need to remove the fear and pain that comes with technological change. Learning the 5P Framework will give you the tools to navigate the complexities of AI adoption—and whatever lies ahead.

In this session, you’ll learn how to:

  • Bust the myths that lead to bad decisions
  • Properly prepare both your organization and culture for AI and other new solutions
  • Avoid the most common mistakes made in implementing new technology
Headshot of Katie Robbert

Katie Robbert

CEO
Trust Insights

Sponsors That Change the Game

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Letsignit
Litmus
Momentive
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Partners

American Marketing Association
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