Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Marketing Planning
The moment AI hit the scene, people were panicking—rushing to make decisions and start using AI tools. Like any organizational change, bringing new technology into your business also brings in fear.
With over 20 years of experience in organizational behavior, product development, and team leadership, CEO of Trust Insights Katie Robbert will teach you the framework you need to remove the fear and pain that comes with technological change. Learning the 5P Framework will give you the tools to navigate the complexities of AI adoption—and whatever lies ahead.
In this session, you’ll learn how to: