MarketingProfs B2B Forum 2023

Convince Your Boss

Want to attend but need to get your boss on board? Here’s how!

Why You Need to Be At B2B Forum

The MarketingProfs team labors over making B2B Forum a conference that’s centered around our attendees. Our dedication and attention to your experience is what sets us apart from any other conference. Need a variety of topics? You get that. Want to network but need some help getting started? You get that. Can’t sit in a room for hours on end without a creative break? You get that. Need food you actually enjoy? You guessed it. You get that, too.

B2B Forum is the world’s most actionable, B2B-focused marketing conference where meeting and chatting with peers is part of the show. Designed for B2B marketers like you, B2B Forum attendees come to grow their skills, improve their marketing results, and build new relationships with other marketers who just GET you.

With dozens of informative, expert-led sessions plus inspirational keynotes, small-group roundtables, actually-fun shenanigans, and more, B2B Forum is the best investment for your marketing training budget.

Prices are as low as they’ll ever be. And as the event nears, they’re only going up! Plus, we’re capping headcount this year—once tickets are sold out, that’s it. So if you want to join 699 of your colleagues at B2B Forum, now’s the best time to get your pass.

Use this guide to help make the case to join us in Boston at B2B Forum happening November 12-14, 2024.

How to Make the Case

Here’s four simple steps to help you make the case.

  1. Now’s the time to invest in yourself! AI is expanding rapidly. Content marketing is driving ROI. SEO isn’t going away—but it is getting more difficult. So is email. If you want to stay ahead in marketing, this is the time to cultivate the skills that will grow in importance over the next few years. With dozens of sessions sessions dedicated to today’s B2B marketing tactics, topics, and strategy, all led by recognized top-performers in their fields, B2B Forum brings you inspirational insights, money-making methods, innovative ideas, and access to fellow B2B experts you won’t find anywhere else.
  2. Peep the B2B Forum program! It’s filled with topics that are relevant TODAY. Look for common themes and objectives between your manager’s or company’s goals and how the info with these B2B Forum sessions will bring real results to your marketing efforts.
  3. Be ready to answer common objections with confidence (facts, numbers, proof) if your leadership raises them. Also, check out these reviews from past event attendees for testimonials on why MarketingProfs events are an excellent choice.
  4. Make your case! Once you’ve done your homework and prepared your case, customize the yellow areas on the Convince Your Boss template and share it with your manager.

Be ready to answer common objections with confidence. Use these examples to help you make your own arguments to get the training you deserve.

Objection #1: B2B Forum is Too Expensive

Response: Be prepared with the costs of NOT attending. Compare the cost involved to what might be lost if you aren’t able to fill the sales pipeline or create content that converts  or keep up with the latest technologies such as AI (whatever is important to your business). Also, be sure to talk about the value of creating a network of marketers like you that you can turn to when faced with a challenge. And if you want to bring your team, talk about the value of learning together.

Objection #2: MarketingProfs events are just like any marketing event, filled with lofty ideas and big parties.

Response: MarketingProfs B2B Forum is specifically designed for multi-disciplined B2B marketers, so you can be assured that I won’t be wasting my time with sessions that don’t address our particular B2B challenges. All of the speakers are experts and practitioners—the ones in the trenches, doing the work. They understand what works, and what doesn’t. I will learn the steps (and how to do them) to actually implement new tactics and strategies when I get back to the office.

Objection #3: This event requires too much time away from work.

Response: I’ve come prepared with a plan of how I’ll cover my responsibilities while I’m away. By dedicating three days to the experience, I’ll be able to focus and fully immerse myself in “learning mode,” which will allow me to execute what I learn faster and give me new ideas to help us reach our goals faster.

Objection #4: You can learn this content from webinars and articles.

Response: Webinars and articles can fill some gaps, but they can’t replace an in-person conference experience. At B2B Forum, I’ll meet other B2B marketers facing the same challenges. There’s also the chance to network directly with speakers and other attendees to ask the targeted questions I have, so we can meet our specific goals.

Here are a handful of our favorite testimonials you can use as social proof to support your request. 

“I was thoroughly impressed with the quality of content. I had to check a couple of extra bags for the flight home with all of the insights I had gleaned!”
-Global Communications Business Partner, Automotive and Global Branding and Marcom, Corporate Affairs | SABIC

“As a three-time attendee, I love getting to share ideas with other B2B marketers. Such a unique community here.”
-Past B2B Forum attendee

“This is the first MarketingProfs event I have attended and it was excellent. The speakers were dynamic and engaging and I came away with solid knowledge and creative inspiration. I look forward to future events.”
-Carolyn Fair, Marketing Manager | Berks County Bar Association

“I always come away with new information and tips I can use in my role. It helps reenergize my passion for what I do.”
-Past B2B Forum attendee

More Reasons B2B Forum is a Great Investment

MarketingProfs events are dedicated to B2B marketing.

There are a lot of marketing events out there. And at most of them, you’ll find that retail brands dominate the conversation.

But at MarketingProfs, our programs are focused on the unique challenges and opportunities B2B marketers face. We gather some of the brightest minds in the game to share insider knowledge for successful B2B marketing.


Advice and connections are invaluable.

#MPB2B attendees have the chance to meet, network, and get advice from hundreds of fellow B2B marketing professionals. In addition to individuals, companies like Adobe, Deloitte, Duke Energy, Google, IBM, SAP, Vanguard, and more share their successes, lessons, and innovations with conference attendees.

Thanks to our active community, introverts and extroverts alike are able to create meaningful connections they can turn to for advice for years to come.


Marketing is constantly changing.

For many marketers—whether they’re just starting out or they have twenty-plus years under their belts—there’s a gap between what they know today… and what they need to know to succeed tomorrow.

MarketingProfs B2B Forum has sessions designed to help bridge that gap. Our conference helps marketers create better content, design innovative demand gen campaigns, develop winning marketing strategies, learn the latest in AI, and so much more. For dozens of examples of what’s waiting at B2B Forum, check out the 2024 program.


It’s all about ROI.

Marketing budgets are always shifting focus to the latest core topics in marketing. Topics like AI, influencer marketing, SEO, sales enablement, and marketing ROI—topics covered at B2B Forum.

Investing in your own performance—or your team’s performance—in these channels is an excellent way to keep your marketing relevant to, and in front of, today’s customer.

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