MarketingProfs
B2B Forum

November 2–4, 2026 | Boston, MA

2026 registration is open!
Get 40% off with a Super Early Bird ticket.

Come for the aha moments.

Come back for the memories.

MarketingProfs B2B Forum is the best B2B marketing conference for marketers to learn how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve.

For nearly 20 years, marketers have joined us at B2B Forum to develop careers, expand networks, dream up new ideas, and celebrate the magic of marketing. Are you ready to experience the magic?

2025 SPEAKERS

Ann Handley Headshot

Ann Handley

Chief Content Officer
MarketingProfs

Phoenix Harvey Headshot

Phoenix Harvey

VP of Marketing Strategy
Macmillan Learning

Joe Pulizzi Headshot

Joe Pulizzi

Author/Entrepreneur
The Tilt

Tamsen Webster Headshot

Tamsen Webster

Bestselling Author, Keynote Speaker, Founder
The Message Design Institute

Sabina Iyengar Headshot

Sabina Iyengar

CEO & Founder
Integrated Growth Marketing Services

Jay Schwedelson Headshot

Jay Schwedelson

President, CEO, & Founder
Outcome Media, SubjectLine.com, GMH

Headshot of Zontee Hou

Zontee Hou

President & Chief Strategist
Media Volery

Harry Morton Headshot

Harry Morton

CEO & Founder
Lower Street

SPONSOR B2B FORUM

Don’t miss out on the best B2B marketing event of the year! Our sponsors join us because of our engaged community of marketers, one-on-one conversations, speaking opportunities, and dedication to an excellent event for all.

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FROM THE B2B FORUM BLOG

_B2B FORUM blog

From Bland to Brand-Boosting: Creating a B2B Podcast That Actually Works by Harry Morton

Podcasts! YouTube channels! Live LinkedIn events! You have many ways to reach your audience. But before you begin, you should ask: What do THEY want to hear? And how do YOU stand out from the crowd? Harry Morton, CEO of Lower Street, revealed how his company thinks about these questions at B2B Forum 2025. Before […]

_B2B FORUM blog

10 Surprising Customer Behavior Triggers You’ll Want to Steal by Nancy Harhut

Is it a crime in B2B to rhyme? Nancy Harhut, behavioral-science marketer and co-founder at HBT Marketing, shared ways to make your marketing messages get attention and stick with your audience at B2B Forum 2025. Because a message that gets attention… gets retention. Get Nancy’s neurological insights to better messaging in this clip from B2B […]

_B2B FORUM blog

A Playground Approach: Building Trust on the Buyer’s Journey by Ashley Faus

With the increasing use of social media comes an increase in influencer marketing. But not all influencers are created equal, says Ashley Faus, Head of Lifecycle Marketing, Portfolio, at Atlassian. To get the right thought leader to represent your brand, you need to consider a range of questions about what you’re trying to achieve and […]

CHEERS TO OUR 2025 SPONSORS

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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