Senior Director, Engagement Strategy
Macmillan Learning
Phoenix Harvey brings over a decade of expertise of in-house marketing for some of the world’s largest ed tech companies, excelling in market and customer research, brand strategy, product marketing, and especially go-to-market strategies and campaign management. With a doctorate from the University of Florida, her dissertation focused on reducing bias in persona development. Phoenix’s strategic expertise has helped her build, coach, and lead successful lifecycle marketing teams that include content marketing, demand generation, channel marketing, product marketing, and brand and creative teams.
