Pass Type: All Access Pass, Main Conference Pass
Session Type: Concurrent Session
Session Topic: Career Development
When marketing is done well, the end result often looks effortless. Few understand the research, forecasting under uncertainty, strategic trade-offs, or data analysis behind every campaign. The result? Stakeholders assume the work was easy, and you’re stuck defending budget requests (and possibly your professional existence) instead of advancing your career.
As a vice president of marketing who built a successful career in highly competitive industries and led marketing through significant organizational and market changes, Phoenix Harvey didn’t get to the table by accident. She earned her seat by making her strategic value impossible to ignore.
Phoenix is going to give you the cheat code to becoming impossible to ignore. Whether you’re fighting for a seat at the table or building your executive brand, you’ll leave with practical guidance to move from defending your marketing budget to shaping your company’s strategy.
In Phoenix’s session, you’ll learn how to:
