Gopi Kallayil
Chief Evangelist | Brand Marketing at Google
@GopiKallayil

Keynote — The Age of Assistance

Gopi is the chief evangelist, brand marketing at Google. He works with Google’s sales teams and customers and helps grow customer brands through digital marketing. Previously, he led marketing for AdWords, worked at two Silicon Valley startups, and was a consultant for McKinsey & Co.

An avid yoga practitioner, triathlete, global traveler, and Burning Man devotee, Gopi has spoken at TEDx, The World Happiness Summit, Yoga Journal LIVE!, and Wisdom 2.0. He teaches brand marketing at the Stanford University Graduate School of Business and serves on the board of the Desmond Tutu Peace Foundation. Gopi is the author of The Internet to the Inner-net and has released two music albums (Kirtan Lounge). Learn more at www.kallayil.com.

Author and Founder | Katalyst/LLC
@kckatalyst

Keynote — Play@Work: Unleashing Growth Through Creativity and Innovation

Kevin is the founder of Kevin Carroll Katalyst/LLC and the author of Rules of the Red Rubber Ball, What's Your Red Rubber Ball?! and The Red Rubber Ball at Work. His mission is to inspire people to embrace their spirit of play and creativity to maximize their human potential and sustain more meaningful business and personal growth.

Raised by his grandparents in Philadelphia, Kevin spent endless hours at the neighborhood playground where he found his calling: a red rubber ball. His subsequent pursuit of play took him overseas with the Air Force, where he served as a language interpreter and translator.

After serving in the Air Force, he became an athletic trainer, eventually ending up at the Philadelphia 76ers as the head athletic trainer. While there, Nike tapped Kevin to add value to the overall mission of the brand. For seven years he was instrumental in helping the company develop a deeper understanding of athletic product performance, team dynamics, and interpersonal communication.

In 2004, Kevin left Nike to create his own company. As a consultant, he has helped turn creative ideas into reality for organizations such as the National Hockey League, ESPN, Nike, Starbucks, The National Basketball Association, Walt Disney Company, Mattel, and many others.

Educator, Poet, Author
@DLive87

Donovan is an award-winning educator, spoken word poet, and public speaker. In 2016, his Harvard Graduate School of Education convocation address “Lift Off” went viral, reaching over thirteen million views and prompting Hillary Clinton to praise, “It’s young graduates like [Livingston] who make it clear that America’s best days are still ahead.” Since his pivotal speech, Livingston has been featured on CNN, NPR, BBC, Good Morning America, and in news outlets across Europe, Australia, India, and South Africa. His convocation address was published as a book by Spiegel & Grau in 2017. Livingston has earned master’s degrees from Columbia University and Harvard University, and is now a doctoral candidate at the University of North Carolina in Greensboro.

SVP Marketing Services | HERO_digital
@herodigitalHQ

As senior vice president of marketing services for Hero Digital, a customer experience agency, Carl leads a team of marketing strategy and analytics professionals dedicated to creating market-defining customer experiences for Hero Digital’s clients. For more than 25 years, Carl has led digital experience and cross-channel marketing strategies for leading organizations, including Salesforce, Dell, Western Digital, Symantec, Cisco, Genentech, and Apple.

Head of Corporate Influencer Relations | Dell
@Konstanze

Konnie leads corporate social influencer relations and event digital communications strategy at Dell. She designs sustainable, long-term relationship programs with industry experts to create shared value in a world that is built on human-to-human communication. Konnie collaborates with teams across Dell to develop and execute a digital communications strategy that adds value, informs, and engages global audiences.

VP, Content Marketing | On24
@4markb

As the VP of Content Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications, and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.

Executive Vice President | Zeno Group
@Britopian

Michael is a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing content.

Founder | TBC Global
@jonburkhart

Jon is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. He fronts marketing consultancy TBC Global where he develops interactive games that amplify content marketing efforts. Example: He coined the term 'game-inar' (a webinar & gameshow hybrid). He serves on the board of SXSW and Sports and Entertainment Alliance in Technology and created 'happy hour training' for Cannes Lions. Find his work in places like Rolling Stone, Fast Company, and The Guardian.

Content Marketing Manager | LinkedIn Sales & Marketing Solutions
@sean_f_callahan

Sean is LinkedIn's senior manager of content marketing, editor in chief of both the LinkedIn Marketing Solutions and Sales Solutions blogs. He's also an award-winning content producer. Steve Kearns is the LinkedIn Marketing and Sales Solutions social media lead. He serves as the external voice of the brand and is the mastermind behind the launch and distribution of all brand campaigns.

Head of Account-Based Marketing | RollWorks
@JFayeSF

The title of Jessica’s yet to be penned professional memoir would be “Wasted Impressions: What I’ve Learned From Failed Campaigns.” After nearly a decade in B2B high tech marketing, Jessica has run hundreds of campaigns, generated maybe half-a-million leads, and has stories to tell. Previous to RollWorks, Jessica led demand generation at EverString, Fliptop (acquired by LinkedIn), and PowerReviews (acquired and then divested by Bazaarvoice).

Director, Web Strategy & Development | Johnson Controls

Erica is responsible for Johnson Controls’ global web ecosystem, including the flagship site, JohnsonControls.com. With 18 years of experience in the digital space, she has led high-performing teams in both agencies and global B2Bs. Erica specializes in managing the highly complex, leading redesigns for organizations like PA Department of Community & Economic Development and the Department of Homeland Security. Most recently she led the redesign of JohnsonControls.com, taking the site from 25,000 pages to 2,500 in just over 18 months.

Founder | StoryFuel
@mdeziel

Melanie is the founder of StoryFuel and a brand storytelling speaker who travels the world teaching marketers and publishers how to tell better brand stories. She is on the board of the Native Advertising Institute and teaches content marketing for Fairleigh Dickinson University. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.

Co-Founder | tSunela
@jdettmann

As the co-founder of tSunela, JoAnna has paved the way to search engine marketing success for clients such as St. Louis Children’s Hospital, Trane, Logan Chiropractic, Energizer, Ameren UE, and Fontbonne University. With more than 15 years of Internet marketing and sales experience, she is proficient in all aspects of the digital marketing industry including e-mail marketing, Internet marketing sales, social media marketing, and online media planning and buying. JoAnna is involved in the Gateway Interactive Marketing Association (GIMA). Prior to co-founding tSunela, she worked at Rodgers Townsend, St. Louis Blues, and Brighton Digital Marketing.

Senior Director of Sales Development | Traackr
@justindorfman87

Justin is the senior director of sales development at Traackr where he works closely with the marketing team to create account-based programs that deliver qualified conversations with our ideal buyers in a predictable and repeatable manner. Justin has built a sales development team from the ground up and understands the value of working in lock step with marketing to reach pipeline goals.

President and CEO | Marketing Mojo
@janetdmiller

Janet brings nearly twenty years of search engine marketing experience to Marketing Mojo and is considered a leading expert in her field. She has spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, Digital Summit, and Pubcon and is a columnist for Search Engine Land's All Things SEO column. Janet is also a frequent guest lecturer at colleges and universities.

CMO and Chief Growth Advisor | Jobiak
@ajdun

Aaron is a B2B marketing strategist, demand generation innovator, content marketer, brand owner, and global marketing executive with more than 15 years experience impacting the visibility and growth of both venture-backed and large publicly traded B2B software and services companies, including SnapApp, Introni, Percussion Software, Ness Technologies, Lionbridge Technologies, and Softscape.

Data Architect | Red Hat

Joel is a data architect within marketing operations. He works with data pipeline engineers, BI developers, and marketing professionals to ensure the data they share is interpreted consistently, processed efficiently, and securely and made available to all the stakeholders who need it. He's been a data integration developer and architect for over 10 years in financial, legal and SaaS spaces.

Senior Manager, Marketing Analytics & Data Science (MADS) | Centrify Corporation

Yun is a big data enthusiast who believes data-driven insights will make a difference. With a background in statistics and 10+ years of hands-on experience in analytics, Yun drives marketing analytics function, crafts an innovative vision for data science capabilities to provide deep insight, develops MADS roadmap, and adds more science to marketing. Her work philosophy is data-driving plus revenue-driving.

Founder & CEO | iSocialFanz
@iSocialFanz

Brian inspires, motivates, and educates businesses on how to leverage emerging technologies and digital marketing to stand out from the noise and reach the millennial and generation z consumers. He has a diverse background working for the Department of Defense in cyber security, then as a technology evangelist at a booming cloud computing startup and is currently the founder of iSocialFanz which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell EMC, Adobe, IBM, UFC, Applebees, and SAP. He hosts two podcasts (FOMOFanz & SMACtalk) and has spoken at many of the world's largest events.

Sr. Manager, Integrated Media | Atlassian
@ashleyfaus

Ashley is a marketer, writer, and MBA by day, and a singer, actor, and fitness fiend by night. She is the senior manager of integrated media at Atlassian, and her work has been published on Forbes, Time.com, and The Muse. She loves to nerd out about marketing on her blog, consciouslycorporate.com, and on Twitter.

Co-Founder, President & CMO | Uberflip
@randyfrisch

Randy is president and CMO at Uberflip, a platform that allows marketers to create, manage, and optimize content experiences at every stage of the buyer’s journey. Randy wears many hats, including overseeing the marketing, strategy, operations, sales, and execution of Uberflip's solution. His focus is to understand customer needs and provide solutions which simplify access to content in today's digital era. Randy is also host of the podcast The Content Experience Show.

President and Lead Trainer | AgileSherpas
@andreafryrear

Andrea is the president and lead trainer at AgileSherpas, a training, education, and consulting company designed to help marketing teams transform the way they manage their work. She is a sought-after international speaker on the intersections of Agility and marketing, having appeared recently at SXSW, The Intelligent Content Conference, MarTech San Francisco, and The Business Agility Conference to name a few. Her most recent book, Death of a Marketer, chronicles marketing’s troubled path and the steps it must take to claim a more Agile future.

Founder and CEO | TrackMaven
@allen

Allen is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the “30 Under 30” lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on how anyone can achieve moments of creative genius. He was also once a very pitiful runner-up on Wheel of Fortune.

Chief Revenue Officer | ANNUITAS
@LaurenOnDemand

Lauren has more than 20 years of B2B marketing experience, driven by a passion for driving business outcomes with brands that are ready to engage with customers in a way that is both educational and supportive of buyer needs. Lauren has partnered with some of the world’s most respected and innovative companies, including Adobe, Airbnb, American Express, GE, Google, HP, IBM, LinkedIn, Microsoft, Oracle, Salesforce.com, Starwood Hotels, Xerox, and dozens of others. Experience includes insights-driven marketing, account-based marketing, marketing automation strategy and execution, sales and marketing alignment and B2B demand generation.

CMO in Residence  Aberdeen
@MattTGrant

Matthew is the CMO in Residence for Aberdeen, a firm which conducts comprehensive research on technology markets and executes a broad range of marketing programs on behalf of our clients. Prior to Aberdeen, Matt ran content strategy and PR for Aquent, a global staffing firm. Matt also served as a managing editor at MarketingProfs, where he launched the Marketing Smarts podcast and programmed content for MarketingProfs University. Matt has a PhD in German Studies, so if you would rather discuss neo-Hegelian philosophy than B2B marketing strategy, he can do that, too. 

Co-Founder| | tSunela
@tSunela

An early study of Search Engine Optimization (SEO), tSunela co-founder Kaysha continues to be at the forefront of search engine marketing know-how. With 15 years of industry experience, she has helped clients such as St. Louis Children’s Hospital, Fontbonne University, Praxair, Scottrade, and Aventis Pharmaceuticals enhance their online visibility. Her expertise is in SEO, social media marketing, link building practices, and web analytics. She is also a Google AdWords certified professional. Prior to co-founding tSunela, she worked at Outrider, The Selling Source, and Brighton Digital Marketing.

Chief Creative Officer | HBT Marketing
@nharhut

Nancy is chief creative officer of HBT Marketing and is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Social Top 50 email marketing leader, and the winner of numerous International ECHO awards for marketing effectiveness, she has creative directed integrated campaigns for clients such as AT&T, IBM, Dell, Nationwide, Sheraton, UnitedHealthcare, TripAdvisor, American Express, and more. 

Vice President | Heinz Marketing Inc.
@RemarkMarketing

Brian is vice president of marketing performance with Heinz Marketing where he leads strategy and services to help marketers measure revenue results. He has been with Heinz Marketing for over six years and drove the marketing technology services business. He has over 20 years of B2B sales and marketing experience working for companies like Open Text, Citrix, Cambridge Technology Partners, and several startups.

Product Marketing Manager | Get Response
@GetResponseAbby

Abby is a product marketing manager at GetResponse, where she coordinates product launch and retention campaigns, with an emphasis on marketing automation and customer education. Through extensive experience in executing, testing, and optimizing marketing automation and content marketing projects, she has gained the experience required to build and implement successful inbound marketing campaigns.

Content Solutions Architect | Sprout Social, Inc.
@stephanhov

Stephan is a content solutions architect at Bambu, an advocacy platform by Sprout Social. He works with B2B companies to develop creative, engaging content strategies for their advocacy programs that their employees and brand champions find valuable and easy to share. Before joining Sprout Social, Stephan ran his own email marketing and web consultancy outside Boston for 17 years.

Storyteller, Speaker, & Author
Chief Experience Officer | Type A Communications
@CarlaJohnson

Carla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, she’s helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Her work with Fortune 500 brands served as the foundation for the latest of her seven books – Experiences: The 7th Era of Marketing. Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

President and Co-founder | Yesler
@davidjonesb2b

A 25-year sales and marketing veteran, David is president and co-founder of Yesler, an integrated marketing agency built to tackle the challenges of B2B marketing and its inherent complexity. With a team of more than 200 marketers working around the world, David has helped build the company into a global marketing institution and perennial award winner, delivering a wide spectrum of marketing and data solutions for some of the world’s largest technology brands.

Social Media Lead | LinkedIn Sales & Marketing Solutions
@stevektweets

Steve leads social media strategy on behalf of LinkedIn's sales and marketing business. In his first year with the professional network, Steve doubled his channels' follower count and developed a revenue attribution system for organic social promotions. He's well-versed in bringing GIFs, video, and other interactive media to life on social. And with a background heavy in entertainment, Steve prides himself on taking the boring out of B2B marketing. Prior to joining LinkedIn, Steve spent time in various sales and marketing roles at Oracle, Sony Pictures Entertainment, Viacom, and Live Nation Entertainment.

CEO | MobileMonkey
@larrykim

Larry is the CEO of MobileMonkey, a provider of chatbot marketing software. He’s also the founder of WordStream, managing approximately a billion dollars of marketing spend for tens of thousands of customers worldwide, and employing approximately 300 people in Boston. Larry is a top contributor to Inc. Magazine, CNBC, and the #8 ranked author on Medium.com. He’s won top marketer of the year awards from Search Engine Land, the US Search Awards, and PPC Hero. 

CEO | Keeping it Human
@kathyklotzguest

Kathy is a speaker, author, and improviser. A former tech marketing executive, she is the founder of Keeping it Human. Her mission is to help companies unlock more big ideas with improv so employees and customers thrive! She is the author of Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv — named a top read by Inc.com. Kathy studied at ComedySportz, Second City and BATS, and still performs.

President and CEO | PureMatter
@bryankramer

Bryan oversees PureMatter as president & CEO. He has written two books: There is No B2B or B2C, it’s Human to Human #H2H and Shareology: How Sharing is Powering the Human Economy, and is working on his third. Bryan’s “The BK Show” podcast series is in the top 100 marketing podcasts in iTunes. He’s a TED speaker and speaks all over the world about marketing. He has been listed as the 43rd most talked about marketer by global senior marketers in a report study via LeadTail, The Top 50 Social CEOs on Twitter by the Huffington Post, and was identified as a Top 25 Influencer to follow by Forbes. Most recently, Bryan was listed as one of The 100 Most Influential Tech People On Twitter by Business Insider.

CEO | Apogee Results
Group VP Global Marketing | Rimini Street
@marketing_bill

Bill is a technology executive, nationally recognized B2B online marketing authority, and former McKinsey & co. consultant and venture capitalist. Among other accomplishments, he speaks nationally at events such as Dreamforce, SEMA, SXSW Interactive, Moz.con, and Search Marketing Expo (advanced), has personally built multiple Inc. 500 companies, authored the best-selling Complete B2B Online Marketing book, and serves on the board of the search industry's trade association, SEMPO.

Founder and CEO | SnapApp
@sethwlieberman

Seth is the founder and CEO of SnapApp, the leading interactive content creation platform used by marketers for lead qualification. Seth is a serial entrepreneur who has started three companies and four kids. Two of his companies have been acquired but none of his kids.

Executive Creative Director | Godfrey
@Cliff_Lewis

Cliff is an executive creative director at Godfrey. He has also worked as a web writer, a technical writer, and an account copywriter. After helping design Godfrey’s creative concepting process, Cliff has since played a guiding role in scores of concepts for branding, industry events, and global B2B campaigns.

VP, Marketing Operations & Strategic Projects | Centrify Corporation
@linlin_li_ops

Linlin is vice president of marketing ops & strategic projects at Centrify, a leading Identity and Access Management (IAM) platform company. Prior to Centrify, she spent 5.5 years at FireEye (NASDAQ: FEYE) and built a best in class marketing operations function as the company scaled from 300 to 3,000 employees and went through an IPO. She and her team won SiriusDecisions ROI award in 2015, and most recently received Demand Gen Report’s inaugural B2B Innovator Award in the category of Data Scientist & Operations Optimizers. 

Chief Creative Officer, Chief Strategy Officer | JK Design
@JK_Design

Martha oversees JK Design’s creative team, marketing and creative operations, and strategic planning. A veteran of Madison Avenue who began her career as a copywriter, she has worked at shops such as Young & Rubicam, Grey, and Saatchi and Saatchi, crafting targeted, synergistic, award-winning creative campaigns. Martha is a master brand storyteller who has helped launch new brands, revitalize tired brands, and build powerful brand equity for global B2B and B2C clients across a wide variety of industries.

Head of Research | Mantis Research
@clare_mcd

Clare is the co-founder and chief research officer at Mantis Research, a marketing consultancy that helps brands publish and amplify original research. Before founding Mantis, Clare was the founding editor of Chief Content Officer magazine, the leading print magazine for content marketing executives. She also ran a content marketing consultancy called SoloPortfolio.

Senior Manager, Global Content Marketing, Marketing Solutions | LinkedIn
@JasonMillerCA

Jason is a B2B marketer and global content marketing leader at LinkedIn by day, and a rock ‘n’ roll photographer by night. He’s also a prolific keynote speaker, professor of marketing strategy at the University of California, Berkeley, and the best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. His unique approach to digital marketing is born of his 10 years in the music business. His ideas and strategies are both inspiring and proven to work on the frontline, helping overcome some of the biggest challenges that marketers face today.

Senior Vice President, Content & Digital Demand Generation | Dun & Bradstreet
@lucymoran

Lucy is the senior vice president, digital, content and creative at Dun & Bradstreet. She is passionate about understanding what motivates customers and delivering digital experiences that deliver against customer needs and intent. With a background in both agencies and on the client-side, she’s earned a reputation as an impactful leader of demand generation, working for brands including Dell, Best Buy, Home Depot, CDW & Logitech.

Director Product Strategy, Training | MarketingProfs
@kerrygorgone

Kerry is a lawyer, podcaster, speaker, and writer. By day, she oversees the sale and distribution of MarketingProfs’ premium training products to individual marketers and corporations in her role as director of product strategy, training. By night (and on weekends) Kerry writes for some of the most authoritative sites in the marketing and PR industry, including Mark Schaefer’s {grow} blog, Social Media Explorer, Entrepreneur, Spin Sucks, and MackCollier.com, and also contributes to Huffington Post.

President | PJA Advertising + Marketing
@motolle1

As president, Mike overseas PJA’s operations in Cambridge and San Francisco, and advises his B2B clients on brand and marketing strategy. Mike is a blogger for the Forbes CMO Network and a speaker at Columbia University’s BRITE Conference and at ANA events around the country. He is creator and host of PJA’s award-winning podcast The Unconventionals. He is board chair for College Bound Dorchester, an ad industry adviser to Glenview Capital Management, and a limited partner at MissionOG, a venture fund specializing in technology start-ups.

Marketing, Digital Marketing Agency Channel | IBM Watson Marketing
@LorenMcDonald

Loren’s role at IBM is to educate marketers and agency executives on digital marketing best practices and emerging trends, including the application and impact of AI and machine learning. He has written more than 500 articles and delivered more than 300 webinars and presentations around the world. Loren has 33+ years of experience as a consultant, marketing executive, and thought leader at companies including Arthur Andersen, USWeb/CKS, EmailLabs, Lyris, Silverpop, and IBM.

Chief Strategy Officer | Corporate Visions
@TRiesterer

Tim has dedicated his career to improving the conversations marketers and sales people have with prospects and customers. He’s written three books on the subject — Customer Message Management, Conversations that Win the Complex Sale, and Three Value Conversations — based on actual decision-making science research. His company, Corporate Visions, works with some of the best brands in the world to help them create and win more deals.

Chief Strategy Officer | The Content Advisory
@Robert_Rose

Robert is the founder and chief strategy officer of The Content Advisory — the consulting and advisory group of The Content Marketing Institute. Robert has been helping marketers tell their story more effectively through digital media for more than 20 years. Over the last five years, he has worked with more than 500 companies of all sizes, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, Microsoft, The Bill & Melinda Gates Foundation, and UPS. Robert is the author of three best-selling books, including his latest with CMI Founder, Joe Pulizzi, entitled Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit.

CEO | IMPACT Branding & Design LLC
@BobRuffolo

Bob is the founder and CEO of IMPACT, one of the leading and most trusted resources on the topic of inbound, a digital marketer partner, and HubSpot’s 2017 partner agency of the year.

Founder, Managing Partner | Greenlane Search Marketing, LLC
@billsebald

Bill is the founder and a managing partner at Greenlane, a digital marketing agency outside of Philadelphia, PA. He’s been practicing SEO since 1996, and has worked with many large brands to solve SEO issues. In addition, he teaches classes at Drexel and the Philadelphia University, speaks, and writes for various online publications.

Chief Marketing Officer | StoryMetrix
@bryan_semple

Bryan is the CMO at SmartBear, a provider of software quality tools. At SmartBear, he is responsible for a global, inbound driven marketing organization across six product lines. SmartBear is Bryan’s fourth successful investor exit. Bryan blogs on measuring marketing effectiveness at www.storymetrix.com and has published a book on the topic titled Digital CMO’s Guide to Marketing Measurement - Think Like a Submariner For Operational Success.

Digital Optimization + Insights Manager | Red Hat

Scott is an experienced data storyteller who drives paid media campaign, web property, and digital infrastructure strategies with a focus on optimization and testing. Scott’s approach focuses on beginning with the end in mind to ensure that key questions and intentions can be identified and answered, that KPIs can be reported, and that data-informed and contextually relevant learnings can be surfaced.

VP of Product Marketing | Salesforce Pardot
@renniksn

Nate is the vice president of product marketing at Salesforce Pardot, leading the company's B2B marketing automation marketing strategy. Prior to Salesforce, Nate was the chief customer officer and vice president of customer marketing at Campaign Monitor, where he was responsible for all customer facing programs. Before that, he was the head of enterprise marketing and executive programs for Amazon Web Services. With more than 20 years of experience in enterprise software for B2B companies, Nate has held various roles overseeing enterprise marketing, executive programs and leading competitive strategy at multiple software companies in San Francisco and Atlanta.

Facebook Marketing Expert | Mari Smith International
@MariSmith

Mari is the premier Facebook marketing expert, and is often referred to as the Queen of Facebook. Facebook hired Mari to teach SMBs throughout the US at the Boost Your Business series of events. She travels the world to speak and train at major events and serves as brand ambassador for many leading global companies. Mari is also an expert webinar leader, live webcast host, and author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

President | Mass MarTech
@scotttsweeney

Scott helps companies to define their business and marketing strategy, plans, and execution. Scott has decades of experience in marketing, sales and management, and a firm grasp of today's marketing technologies. He provides both insights and works in the trenches to achieve marketing, sales, and business success.

Sr. Product Marketing Manager | Datorama, A Salesforce Company

Loretta is a senior product marketing manager at Datorama, A Salesforce Company, where she oversees the team's product go-to-market strategy. Prior to Datorama, Loretta held marketing and product-related positions at Integral Ad Science, Epic, and others.

President and Founder | Synchronicity Marketing
@SyncMarketing

Karen is president and founder of Synchronicity Marketing where she is an industry-leading email marketing expert, strategist, consultant, sought-after speaker, and professional educator with 20 years of experience in data-driven digital marketing.

Quinn Tempest
Designer, Marketer, Speaker, Urbanista
@QuinnTempest

Quinn is a digital strategy and design consultant based in Arizona. She has served as director of marketing at a top digital agency, leading a team of content creators, SEOs, and strategists and working with enterprise-level corporations to develop large-scale content marketing strategies. As a designer, she works with businesses to create an online brand presence that drives holistic results. Quinn is a frequent and highly rated speaker, speaking on a range of marketing topics at events around the country.

Andrea Tucker
Sr. Product Manager | Oracle Marketing Cloud
@AndreaGTucker

Andrea is a senior product marketing manager at Oracle Marketing Cloud for Oracle Eloqua and content marketing. Over the last 25 years, Andrea has held training, product management, and product marketing roles in both SMB and Enterprise organizations for multiple industries. She has a passion for interactive collaboration between marketing and sales and thrives on the creative execution of progressive, integrated marketing strategies.

Co-Founder, Creative Strategist | ALIAS Partners
@juliewisdom

Julie is co-founder and creative strategist of ALIAS Partners, a London-based ABM and content marketing agency. With 24 years as a journalist-turned-B2B-marketer at her back, it’s not surprising that she often questions best practice in search of next practice. Her experience is deeply rooted in what’s required to move buyers from awareness to decision, and she has done so for many of the largest technology companies on the planet.

UX Research Manager | WiderFunnel
@mwr1ght

As WiderFunnel’s UX Research Manager, Matt spends his days uncovering the core emotional drivers of clients’ customers, and turning those insights into experiences. Combining groundbreaking research techniques, the latest psychological science, and proprietary psychographic models, he conducts deep-dive analyses into what makes customers tick. He lives on the cutting edge of marketing psychology and behavioral economics.

Director of Agency Marketing | TopRank Marketing
@azeckman

Ashley is the digital strategy director for TopRank Marketing, a fully integrated digital marketing agency. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for developing program architecture that drives customer acquisition and growth. Her background includes expertise in content strategy, influencer marketing, branding and social media.