Jay Acunzo

Creator & Host | Unthinkable

Jay is one of the world’s most sought-after B2B storytellers, authors, and show hosts. He’s worked in marketing roles at Google, ESPN, and HubSpot, created original series for tiny startups and massive brands, and he hosts the award-winning podcast Unthinkable. His stories have been heard by over a million people worldwide. Today, Jay teaches creators and marketers to question best practices, tell better stories, and resonate deeper.

Session(s)

The Urge to Act: How Masterful Marketers Mold Their Stories to Resonate Deeper and Earn Passionate Superfans

Mike Allton

Head of Strategic Partnerships | Agorapulse

@mike_allton

Mike is a virtual event strategist, an award-winning blogger, speaker, and author at The Social Media Hat, where he has been educating businesses and organizations on the best use of content marketing for reaching and converting target audiences. He teaches a holistic approach to using content, social media, email marketing, and search engine marketing to drive traffic, generate leads, and convert those leads into sales.

Session(s)

How To Create The Ultimate Ambassador Program to Build Brand Visibility, Presented by Agorapulse

Michael Barber

Marketing Strategist |

@michaeljbarber

Michael's career began at Mighty Interactive, the agency founded by Jay Baer. Michael went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, COHN, and Godfrey. In 2018 Michael was named one of Marketo's Fearless 50, an award that recognizes the top marketers around the globe driving fearless marketing and digital transformation. He helps organizations like Aptean, MeUndies, Charter School Capital, Ithaca College, Johnson and Johnson, Church & Dwight, and Hass Avocados with their brand and marketing initiatives.

Session(s)

Future Guide to Email Marketing: How to Drive B2B Email Success in 2023 and Beyond

Bruce Brien

SVP of Global Sales Support Services | UpTempo

Bruce has spent most of his 35+ year career at the cross sections of Marketing, Sales, Technology and Analytics. To say that he is passionate about these topics would be an understatement. He embraces the challenges that exist in large organizations with complex sales and marketing requirements, and looks forward to identifying or architecting the people, process, and/or technology solutions that will deliver the desired results. Bruce has worked for a variety of high tech organizations, participating in multiple acquisitions and servicing many companies in the Fortune 50. He is an advocate for his customers and their needs, both internal and external, working effectively to ensure their success. He loves to solve problems by blending the art and science that is available into the best possible solution.

Session(s)

Marketing Business Acceleration: From Theory to Practice, Presented by UpTempo

Kelsey Bronski

Marketing Manager | Perkins School for the Blind

@perkins_access

Kelsey brings the entrepreneurial mindset she developed at Babson College to everything she does. As a marketer, she’s always asking, “How can this be better?” At Perkins School for the Blind, she leads the marketing effort for Perkins Access, the digital accessibility consulting team that is making the digital world a more inclusive place—one digital experience at a time. When she's not breaking down accessibility barriers, you can find her on Peloton’s leaderboard.

Session(s)

[Roll Up Your Sleeves] The Alt Text Guide for Marketers

Mona Chalabi

Data Editor | The Guardian

@MonaChalabi

Mona is a journalist who really loves numbers. She is the data editor of The Guardian where she writes articles, produces documentaries, and illustrates, as well as animates, data. After analyzing statistics for the United Nations, Mona Chalabi saw how important data was, but also how easily it could be used by people with their own specific agendas. Since then, her work for organizations like Transparency International and The Guardian has had one goal: To make sure as many people as possible can find and question the data they need to make informed decisions about their lives. Her illustrations have been exhibited by the Design Museum and were commended by the Royal Statistical Society. Mona helped create the Emmy-nominated four-part video series “Vagina Dispatches” which explores the physical, social, and sometimes political dynamics that surround women’s bodies. She also executive produced and hosted Strange Bird, a podcast about things that we’re not great at talking about. She has worked for FiveThirtyEight, the Banks of England, the Economist Intelligence Unit, and the International Organization for Migration.

Session(s)

Opening Keynote: Taking the Numb Out of Numbers

Cathy Colliver

Marketing Director | Test Double

@cathycolliver

Cathy is marketing director at Test Double. She loves simplifying challenges and focusing on humans behind the screens. Her work spans technical and creative, plus multiple industries: theatre, insurance, marketing agency, news, software. She volunteers with arts boards and Every1Reads, and served on the Courier Journal Editorial Board.

Session(s)

Making Marketing More Personal, Not Personalized, Presented by Printfection

Sydni Craig-Hart

CEO | Smart Simple Marketing

@SydniCraigHart

Sydni is CEO of Smart Simple Marketing and a 4th generation entrepreneur. Since 2006, her team, having worked with over 10,200 small businesses in 79 different industries, has been helping companies to drive engagement with small, minority- and women-owned businesses. If you want to increase the value of existing-customer spend, recapture marketing investments, grow customer lifetime value or decrease attrition, be sure to speak with Sydni to discover how her team is doing this for companies like Facebook, Google, LinkedIn, and more.

Session(s)

Inclusive Marketing Strategy Techniques You Can’t Afford to Ignore

Andy Crestodina

Co-Founder and CMO | Orbit Media

@crestodina

Andy is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy’s provided guidance to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written 500+ articles on content strategy, search engine optimization, visitor psychology, and analytics.

Session(s)

Why Don’t I Rank? These Are the 5 Big Reasons You Aren’t Getting Traffic From Search

Speaker-led Roundtables

Lead Generation Best Practices (Learned From 500+ Website Redesigns)

Melanie Deziel

Speaker, Author, and Co-Founder | The Convoy

@mdeziel

Melanie is a keynote speaker, author, award-winning branded content creator, and the author of the best-selling marketing and business communications book, The Content Fuel Framework: How to Generate Unlimited Story Ideas. Melanie is also the co-founder and VP of marketing at The Convoy, a B2B marketplace that helps small and independent businesses save money on their everyday expenses so they can invest more in themselves and their communities. Prior to co-founding The Convoy, Melanie was the founder of StoryFuel and spent her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as director of creative strategy for Time Inc.

Session(s)

Exactly How B2B Marketers Earn Trust: Evidence-Based Content

Pam Didner

B2B and Tech Marketing Consultant, Author, Speaker |

@pamdidner

Pam is a marketing consultant, writer, speaker, and author of two books: Global Content Marketing and Effective Sales Enablement. Her forte is creating successful global marketing plans that meet local marketing and sales team’s needs. She also specializes in sales, marketing, and internal/external communications consulting, keynote presentations, corporate training, and workshops. She contributes articles to the Guardian, Content Marketing Institute, and more.

Session(s)

Integration 101: Technology and the Customer Journey

Workshop — Aligning the Twin Hearts: Marketing and Sales

Janet Driscoll Miller

President and CEO | Marketing Mojo

@janetdmiller

Janet is the president and CEO of the award-winning digital marketing firm, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics. With over 25 years of marketing experience, she specializes in data and analytics, SEO, and digital advertising. She has helped companies from small businesses to large corporations fix their analytics issues. Janet is Google Analytics certified.

Session(s)

Non-Techy Marketer’s Guide to GA4: What You Really Need to Know

Ashley Faus

Director of Integrated Product Marketing | Atlassian

@ashleyfaus

Ashley is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in TIME, Forbes, and The Journal of Brand Strategy. She's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs, and currently works for Atlassian, a collaboration software maker on a mission to unleash the potential of every team.

Session(s)

[Roll Up Your Sleeves] Start Your Thought Leadership Journey

The 4 Pillars of Thought Leadership

Andrew Fragias

Product Manager | Validity

@TrustValidity

Andrew is a product manager at Validity and a Salesforce certified Administrator. His specializations are email marketing, CRM, user productivity and Salesforce Marketing Cloud.

Session(s)

Who is Your Customer? Capturing (and Maintaining) the Data Points That Matter, Presented by Validity

Steve Garfield

Photographer |

@stevegarfield

Steve is staff photographer for Stroll Magazine. He is humorist, writer, author of Got Seen: An Autobiography, and a videoblogging pioneer. He's learning how to straighten out his drive, brew a New England IPA, and is also Jimmy Fallon's BFF.

Session(s)

Photo Walk With Steve Garfield

Tony Gnau

Founder & Chief Storytelling Officer | T60 Productions

@t60productions

Tony is the founder and chief storytelling officer at T60 Productions. He’s a three-time Emmy Award-winning journalist and has led T60 Productions to winning 17 Telly Awards for its corporate videos. He has created videos for United Airlines, Walgreen’s, US Bank, Goose Island Beer Company, CommonSpirit Health, as well as NBA legend Dwyane Wade.

Session(s)

B2B Video: How to Produce Quality Content on a Shoestring Budget

Kerry O’Shea Gorgone

Senior Editor & Writer | Appfire

@KerryGorgone

Kerry O’Shea Gorgone, JD, MBA, is Senior Editor & Writer at Appfire, the largest global provider of award-winning Atlassian apps. She hosts Appfire’s series of BEST Shows on project portfolio management, IT Service Management, and Work Management, and co-hosts The Backpack Show LIVE with Chris Brogan every Friday. Her audio show, Punch Out With Katie and Kerry, is currently in its seventh season of production. Learn more about her at kerry.show. https://www.kerry.show/

Session(s)

How to B2B Podcast for Fun, Profit, and Branded Giggles

Matthew T. Grant

Director, Content Marketing | LeanIX

Matthew T. Grant, PhD, has spent the last 13 years focused on B2B content marketing, producing content on everything from effective recruitment practices to quantum computing. During the course of his career he has hosted three B2B podcasts: Novell's "Cloud Chasers" podcast, one of the earliest podcasts focused on cloud computing; MarketingProfs' "Marketing Smarts" podcast; and Aberdeen Group's "Intelligent Business Show." Matt currently serves as Director, Content Marketing at LeanIX, a company transforming the practice of enterprise architecture management. His PhD is in German Studies. He is 6'7" (in case you were wondering).

Session(s)

How to B2B Podcast for Fun, Profit, and Branded Giggles

Ann Handley

Chief Content Officer | MarketingProfs

@marketingprofs

Ann is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.

Session(s)

Opening Act and Remarks

Nancy Harhut

Co-Founder and Chief Creative Officer | HBT Marketing

@nharhut

A top-ranked speaker, Nancy’s known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. She's wowed audiences in Sydney, London, Berlin, and all over the US with her high-energy, example-jammed sessions. The co-founder and chief creative officer of HBT Marketing, Nancy’s been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist. She and her teams have won 200+ awards for marketing effectiveness. Check out her new book, Using Behavioral Science in Marketing, published by Kogan Page.

Session(s)

How to Overcome the Biggest B2B Buying Barriers

Matt Heinz

President and Founder | Heinz Marketing

@HeinzMarketing

Matt is president and founder of Heinz Marketing with more than 20 years of marketing, business development, and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success, and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation, and many others create predictable, repeatable sales & marketing engines to fuel growth. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management, Top 50 Sales & Marketing Influencers, and Top 50 Keynote Speakers. Matt and his wife Beth live in a 105-year-old historic farmhouse they renovated in Kirkland, Washington and share with their three children, two dogs, two cats, two rabbits and seven chickens.

Session(s)

Speaker-led Roundtables

Mastering the Prospect Experience: Increasing Loyalty and Conversion Throughout the Buying Journey

Jenn Herman

Speaker, Consultant, Strategist | Jenn's Trends

@jenns_trends

Jenn is a social media consultant, speaker, and globally recognized Instagram expert. Her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog over multiple years. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of Instagram for Dummies, Instagram for Business for Dummies, and Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy.

Session(s)

[Roll Up Your Sleeves] Optimizing Your Instagram Profile and Content

Carlos Hidalgo

Life Design Coach, Marketing and Sales Consultant, Podcaster, Author and CRO | Demand Spring

@cahidalgo

Carlos is CRO at Demand Spring and a life design coach, a corporate well being development consultant, two-time author, and TEDx and international keynote speaker. Over the span of the last 25 years, Carolos has held corporate roles, started his own entrepreneurial ventures, led his company to multiple Inc 5000 awards ,and served in non-profits. He is now dedicated to helping others design a life they love to live every day through his life design coaching and corporate well being services. Carlos’s last book The UnAmerican Dream (available on Amazon) details his journey from a workaholic to a life that he loves.

Session(s)

Designing a Life You Love To Live By Rethinking Everything

Zontee Hou

President & Chief Strategist | Head of Strategy | Media Volelry | Convince & Convert

@ZonteeHou

Zontee has been a passionate marketing and communications advisor for nearly 20 years. She’s the founder of digital marketing agency Media Volery and head of strategy for the respected consulting firm, Convince & Convert. Zontee was named one of LinkedIn’s 16 marketers to follow in 2021. She is also consistently named one of TopRank’s 50 most influential content marketers and 25 most influential B2B marketers. Her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award. Her clients have included Allstate Insurance, Oracle, Cisco, and the UN Food and Agriculture Organization. Zontee has been a faculty lecturer in strategic communications at Columbia University, as well as a board member and lecturer at the City College of New York.

Session(s)

Speaker-led Roundtables

Show, Don’t Tell: Putting CX at the Center of Marketing

Paul Ince

Managing Director | LikeMind Media Limited

@BizPaul

Paul is a marketing strategist, host, and emcee who believes that the people working within a business are best poised to talk about that business. He helps organizations understand their voice and puts strategies in place to amplify it to their market. With 20 years of experience, he has helped many businesses increase their visibility online and grow their business through digital technology. He speaks frequently on the subject of how to improve the way businesses have conversations with their customers and clients via digital, and occasionally analogue, marketing. In addition to running his content marketing agency, LikeMind Media, Paul hosts MarketEd.Live in Nottingham, UK every September, and co-hosts the podcast Humans Exhaust Me about the societies we live in .

Session(s)

Become a Marketing Yogi: Flexibility Is the Key to Strategy

John Jantsch

Marketing Consultant, Speaker, and Author | Duct Tape Marketing

@ducttape

John is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.

Session(s)

Innovative Strategies to Amp Up B2B Referral Generation

Doug Kessler

Co-Founder and Creative Director | Velocity Partners

@dougkessler

Doug is co-founder and creative director of Velocity Partners, the London- and New York-based B2B tech marketing agency. Doug has written a lot about content marketing, including Insane Honesty in Content Marketing; Crap: The Content Marketing Deluge; and A Stakeholder Through the Heart. Doug is also on the board of Clear Global (Translators without Borders), an NGO closing language gaps in the humanitarian world. Check us out. Very cool work.

Session(s)

The Great Shift in B2B: The Fundamental Change Everyone’s Missing

Bobby Lehew

Chief Content Officer | commonsku

@bobbylehew

Bobby is obsessed. Obsessed with how words and language contain a power to enchant and transform. A writer, content strategist, and storyteller, he explores insight from those who thrive at building distinct brands with unique voices and helps bring their mission to light. He is the chief content officer for commonsku, a cloud-based CRM, order management platform, and creative community that empowers entrepreneurs. Bobby is a frequent speaker on the topics of marketing and storytelling. He believes everyone has a story worth telling: every person, every business, every organization. It is his life’s work to help them tell it well.

Session(s)

[Roll Up Your Sleeves] How Did Branded Merch Become So Hot? (And How Can B2B Harness Its Power?)

Workshop—The Math (and Magic!) of Story

B2B Stories are NOT Boring! (5 Storytelling Myths Debunked)

Ahava Leibtag

President | Aha Media Group

@ahaval

Ahava is passionate about providing clear content for people in search of healthcare information. She is the founder and owner of Aha Media Group, a healthcare content agency.

Session(s)

Break Through the Noise: B2B Like Rockstar Taylor Swift

Tyler Lessard

Chief Video Strategist, VP of Marketing | Vidyard

@tylerlessard

GTM exec, video and content strategist, author, B2B media mogul (someday). As VP Marketing and chief video strategist at Vidyard, Tyler has spent nearly a decade immersed in the worlds of B2B video marketing, video selling, demand generation, and customer experience. He’s been recognized by Demand Gen Report as a top B2B Buyer-Centric Marketer, and by Marketo as one of the world’s top 50 Fearless Marketers. He’s the host of the Full Funnel show, author of The Visual Sale, and founder of the Sales Feed media network for sales professionals.

Session(s)

TikToks, Shorts, Explainers, Oh My! B2B Video Strategies for 2023, Presented by Vidyard

Justin Levy

Director, Social and Influencer Marketing | Demandbase

@justinlevy

Justin has spent 12+ years in social media, influencer marketing, and content marketing. His current role is the director of S\social and influencer marketing at Demandbase. Previous experience include roles at ServiceNow and Citrix as well as consulting with brands such as PepsiCo, Molson Coors, AMD, and more. Justin is the author of "Facebook Marketing" and has been interviewed by media sources including FOX Business, Associated Press, Inc. Magazine, and the Boston Globe.

Session(s)

The Impact of Streaming B2B Video Networks

Michele Linn

Co-Founder | Mantis Research

@michelelinn

Michele is a content marketing guru, having worked in the field since its early days. She is the co-founder of Mantis Research, which publishes and spotlights research in marketing. She has written and published hundreds of articles on the subject, being recognized as one of Folio’s Top Women in Media in 2015. Michele cut her teeth as the head of editorial at the Content Marketing Institute. She was the first employee hired there and helped the organization grow to an audience of 200,000 subscribers. She’s no stranger to podcasts either, having co-hosted the Marketing Breakout Podcast for six months.

Session(s)

How to Publish a Year’s Worth of Content From One Research Study

Heather Loisel

CMO |

Heather is a leader in B2B marketing, sales, go-to-market strategy, and operations. Her experience focuses on growth and spans 25+ years in organizations ranging in size from $30M to $10B. Previously she was the CMO at Ricoh USA and was responsible for leading their transformation from a product mindset to a customer-oriented approach in solution offerings, sales strategy, marketing campaigns and digital transformation. Prior to Ricoh, Heather was general manager of consulting and learning with SiriusDecisions, a top-level B2B research firm. While there, she and the team grew the business from inception to 10% of revenue. Prior to that, she held several executive leadership roles at Skillsoft, JDA Software (now Beyond), SAP and PeopleSoft.

Session(s)

Marketing Business Acceleration: From Theory to Practice, Presented by UpTempo

Kenda Macdonald

Founder | Automation Ninjas

@_KendaMacdonald

Kenda Macdonald is a forensic psychology major, the Demand Generation Consulting Practice Lead at MarketingProfs, and the founder of Automation Ninjas, the UK's leading behavioral automation agency. She's an international public speaker, a multi-award-winning businesswoman, a doting cat mom, and the author of the best-selling book: Hack The Buyer Brain

Session(s)

[Roll Up Your Sleeves] Behavioral Design for Demand Generation

How to Create a Behavioral, Data-Driven Content Strategy That Converts

Speaker-led Roundtables

Workshop—Attract, Nurture, Sell: Demand Generation

Afternoon Keynote: Bad Brains, Email, and the Burden of Decisions. How YOUR Marketing Can Help Us Make Better Decisions

Katie Martell

Creator | Woke-Washed

@KatieMartell

Katie is an “unapologetic marketing truth-teller.” She explores the collision of marketing and social movements in her writing, speaking, and research, including a forthcoming documentary "Woke-Washed." Katie serves on the board of Pride in Our Workplace and is an evangelist for digital accessibility with Perkins Access. She frequently partners with brands including LinkedIn, Oracle, Adobe and more to amplify stories of transformation, marketing, and customer experience. Katie has appeared on stages across the US and internationally for her perspective on the evolving world of marketing, amassing 150k followers and appearing in publications including Adweek, CNBC, Forbes, WSJ, NYT, and more. Katie was named “one of the most interesting people in B2B marketing," an Adweek Pride Star and a top voice in marketing on LinkedIn 3X.

Session(s)

How to Navigate the New Normal: When Social Movements + Marketing Collide

Morning Keynote: 5 Ways to Make Your Digital Experiences Accessible NOW

Grant McDougall

CEO and Co-Founder | BlueOcean

@grantmcdougall

Grant is the CEO and Co-Founder of BlueOcean. With more than 25 years of experience leading the development of digital products for brands like Toyota, Samsung, Apple, Visa, IBM, NerdWallet and AT&T, He founded BlueOcean with industry knowledge that allowed him to gain an inimitable understanding into the AI-driven marketing landscape. As a former agency insider, Grant is leading the charge to provide real-time, actionable brand insights to drive and sustain growth.

Session(s)

The Road to B2B Growth is NOT Paved in MQLs… It’s Built with Brand! Presented by BlueOcean

Lianna McGauley

Senior Manager of Marketing Technology | Bottomline Technologies

Lianna is driven by a relentless desire and drive to build engaging, informative content for businesses. She is committed to increasing product and brand awareness in targeted high growth markets to boost sales. She communicates value propositions in creative ways to capture the interest and enable sales growth.

Session(s)

Marketing Business Acceleration: From Theory to Practice, Presented by UpTempo

Tish Millsap

CEO | Revenate Marketing LLC

@RevenateMKT

Tish started Revenate to help marketing teams shine by unleashing their revenue generating potential. She’s a results-oriented marketer who has helped dozens of fast-growing companies implement and sustain effective and measurable demand-gen and revenue-boosting solutions. Prior to Revenate, her marketing career included working in several demand gen leadership roles at both large and small companies.

Session(s)

Revenue Marketing Metrics: The Only Framework You Will Ever Need for Planning, Forecasting, and Tracking

Andrew Moravick

Senior Marketing Manager | MarketingProfs

@Amoravick

Senior Marketing Manager, Andrew leverages extensive B2B & B2C marketing experience to drive value and growth within the MarketingProfs community. He lives in South Berwick, Maine with his wife and daughter where he enjoys writing, woodworking, fishing, and the peace of small-town living. In previous roles, Andrew has worked for Covetrus, HIMSS Media, Aberdeen Group, Snap App, PUMA, and Eloqua.

Session(s)

Workshop—Marketing Strategy and Planning for the Future

Ryan Morgan

Digital Marketing Strategist | Swell Digital

Ryan is a 15+ year digital marketing expert who has led organizational and agency digital teams with a focus on driving growth through SEO. Ryan currently operates a digital consultancy called swell. Ryan was formerly the director, brand + digital Strategy at ignite, and the VP, digital marketing at Aztek, two leading agencies for digital marketing.

Session(s)

The Most Successful B2B Content Marketing Teams Do These Amazing Things… And You Should Too

Liz Murphy

Founder | Buona Volpe

@naptownpint

Liz is on a one-woman mission to eradicate the world of boring business content. Liz’s core competencies (see: "obsessions") are brand voice and messaging, revenue and traffic-driving content strategy development, and creating wildly engaging business content that doesn't suck. As a seasoned B2B content strategist and former editor-in-chief, she has honed her expertise in these areas over the past decade through the development and execution of revenue-generating multimedia content programs (written, video, on-demand courses) in both agency and in-house settings. On top of "traditional" content director stuff, Liz is a coach for entrepreneurs, industry experts, and executives who want to find their voice, tell stories that matter, and ignite change. She is a motivational keynote speaker for business audiences and is currently writing a no-bullsh*t guide to finding your voice, which will be released in early summer 2023.

Session(s)

8 Powerful Secrets for Creating Addictive Website Copy for Every Single Industry

Lee Odden

CEO and Co-Founder | TopRank Marketing

@leeodden

When Lee isn't working with his team to create custom superhero comics to re-launch a B2B brand or helping a global B2B tech company launch an immersive audio podcast featuring executives, customers, and influencers, he's probably writing his 2,147th blog post about B2B marketing, launching a new B2B marketing research report, or speaking at an excellent B2B marketing conference like the B2B Forum. Or he might be running. Lee really loves running.

Session(s)

10 Creative Content Ideas You’ll Want to Try Today

Dina Otero

Head of Demand Generation and Growth | Aprimo

@dina3818

Dina is the head of demand generation and growth at Aprimo. Her team delivers business impact through integrated marketing campaigns across the marketing and sales funnel, and focuses on ABM, MarTech strategy, and marketing analytics. Prior to Aprimo, Dina built the marketing operations infrastructure at Confirmit, which enabled her team to leverage data to create smarter, more personalized experiences.

Session(s)

Next Gen ABM: The Playbook to Launch a Successful ABX Program

Speaker-led Roundtables

Christopher S. Penn

Chief Data Scientist | Trust Insights, Inc.

@cspenn

Christopher is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning in marketing. As chief innovator of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development. Mr. Penn is a 2019 IBM Champion in IBM Business Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction and Marketing White Belt: Basics for the Digital Marketer.

Session(s)

Reimagining Marketing Management and Leadership

Speaker-led Roundtables

Empower Your Marketing With Private Social Media Communities

Workshop—Marketing Measurement and Analytics

Tony Pham

Vice President, Marketing | SuperLayer

@tonypham

Tony Pham is currently the Vice President of Marketing at SuperLayer, a web3 and crypto venture studio with investors such as Marc Andreeseen, Chris Dixon, Paris Hilton, Joe Montana, and Nas. Prior to joining SuperLayer, he led marketing at Kadena, a scalable PoW blockchain whose KDA token is a top 100 cryptocurrency with a market cap of over $1 billion USD. Previously, Tony was head of marketing and communications at TrustToken, whose TrueUSD stablecoin is also a top 100 cryptocurrency with a market cap of $1 billion+ USD. Tony began his career in Silicon Valley by running product marketing at Slide (founded by Max Levchin, acquired by Google). After Slide, he was the first VP of Marketing at Life360, a popular safety app used by over 35 million monthly active users around the world (IPO on ASX). Tony is recognized as an industry leader, having won a Webby Award and a Data-Driven CMO Growth Award. Outside of work, he teaches meditation and compassion classes at Tibet House US.

Session(s)

Luncheon Keynote— Understanding Web3 Through a Marketing Lens: How to Evaluate Whether Web3 Adds Value to Your Business

Mallory Pickard

Strategy Director | Centerline Digital

@missmallibu

Mallory is the strategy director for Centerline Digital, a marketing agency based in Raleigh, NC. She consults with Fortune 500 technology companies on the topics she loves most—How to create more intuitive user experiences, behavior-driven marketing strategies, SEO, testing and optimization, and avoiding the plague of B2B industry jargon.

Ursula Ringham

Head of Global Influencer Marketing | SAP

@ursularingham

Ursula is an innovative leader in digital content, influencer marketing, and social media. She is an early adopter in utilizing the latest technologies to generate awareness, to create unique experiences and campaigns to build community. Before her position as head of global influencer marketing at SAP, she worked at Apple and Adobe in their developer relations organizations, helping companies bring products to market.

Session(s)

The Emperor Has No Content Without Good Storytellers

Katie Robbert

Co-founder, CEO | Trust Insights, Inc.

@katierobbert

Katie is an authority on compliance, governance, change management, agile methodologies, and dealing with high-stakes, “no mistakes” data. As CEO of Trust Insights, she oversees the growth of the company, manages operations and product commercialization, and sets overall strategy. Her expertise includes strategic planning, marketing operations management, organizational behavior and market research and analysis. Prior to co-founding Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries.

Session(s)

Reimagining Marketing Management and Leadership

Workshop—Marketing Measurement and Analytics

Paul Roetzer

Founder and CEO | Marketing AI Institute

Paul is the founder and CEO of Marketing AI Institute and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency. He's the author of Marketing Artificial Intelligence, The Marketing Performance Blueprint, and The Marketing Agency Blueprint. He's also the creator of the Marketing AI Conference (MAICON). As a speaker, Paul is focused on making AI approachable and actionable for marketers and business leaders. Paul has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Session(s)

Keynote—Dawn of the Next-Gen B2B Marketer with Paul Roetzer

Robert Rose

Founder, Chief Troublemaker | The Content Advisory

@Robert_Rose

For more than 25 years, Robert has helped B2B marketers tell their story more effectively through digital media. As the founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as NASA, Dell, Hewlett Packard, Microsoft, Schneider Electric, and LinkedIn.

Session(s)

Speaker-led Roundtables

B2B Content Strategy: Your Competitive Advantage in 2023

Jay Schwedelson

Founder of SubjectLine.com & CEO of Worldata Group |

@worldata

Jay is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 12 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.

Session(s)

Speaker-led Roundtables

Ignite Your B2B Email Marketing! New Tips, Tactics, and Trends You Need to Know Now

Bryan Smith

Sr. Director of Marketing | Extole

@boliversmith

Bryan has over 20 years of experience in B2B sales and marketing in a variety of industries including SAAS, publishing, consumer packaged goods, and manufacturing. Bryan recently joined Extole, a SAAS-based customer engagement platform. Before joining Extole, Bryan held leadership roles at Tennant Company, Thomson Reuters, and General Mills. In his off time, Bryan enjoys performing in community theater, downhill skiing, and working on restoring his classic Jaguar.

Session(s)

Creative Briefs Are Your Friend: Streamlining the Creative Process

Samantha Stone

Founder | Unleash Possible

@samanthastone

Samantha, author of Unleash Possible: A Marketing Playbook that Drives Sales, is a revenue catalyst who helps bridge the gap between buyers, sellers, and marketing for organizations that have complex selling processes. She’s a fast-growth, B2B marketing strategist, researcher, speaker, and consultant who has also managed to find time to raise four children with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.

Session(s)

Marketing Planning for 2023 and Beyond

Emily Sullivan

Manager, Marketing Operations | Milliken & Company

Emily is the manager of marketing operations at Milliken & Company. In addition to managing the learning and development program for over 120 marketing employees, she is responsible for strategic planning, the project management office, and best practice creation. Emily brings her passion for continuous learning and process optimization together to foster a culture that gives marketers the tools needed to achieve their professional goals.

Session(s)

5 Tips to Inspire Engagement With Learning and Development

George B. Thomas

Owner and "Chief HubSpot Helper" | George B. Thomas, LLC

@GeorgeBThomas

George is the owner and "Chief HubSpot Helper" at George B. Thomas, LLC. He helps companies streamline and grow by using the right HubSpot CRM, marketing, sales, service, operations, and CMS tools. George is a vault of valuable information, tactics, and strategies with a record-breaking thirty-five plus HubSpot Academy certifications. George's true passion is being a catalyst for growth and helping others be inspired, educated, and willing to work hard to achieve unlimited success! George is the creator of the HubEd Helper YouTube channel, podcast, and blog. He also shares monthly tactical advice through his Tactical Thoughts community newsletter. In George's free time, he is a professional speaker, emcee, husband, father, and friend to many.

Session(s)

Luncheon Keynote— Understanding Web3 Through a Marketing Lens: How to Evaluate Whether Web3 Adds Value to Your Business

How to B2B Podcast for Fun, Profit, and Branded Giggles

Pierce Ujjainwalla

Co-Founder & CEO | Knak

@marketing_101

Pierce Ujjainwalla has years of experience as a CEO, entrepreneur, and marketing leader. He has lived in the marketing trenches at companies like IBM, SAP, NVIDIA, and Marketo, and he launched Knak in 2015 as a platform designed to empower Marketers to be creative.

Session(s)

Keynote: The Surprising Role of Creativity in B2B, sponsored by Knak

Jacco van der Kooij

Founder | Winning By Design

@Jacco_vd_Kooij

Jacco is an internationally renowned business leader and thought leader on revenue growth and strategy. He is the founder of Winning By Design and author of Blueprints of a Sales SaaS Organization, along with seven other best-selling books on driving growth for Software-as-a-Service (SaaS). He is a sales mentor across several venture capital firms such as Notion Capital, Reach Capital, Astella and Storm Ventures, where he helps accelerate the development of sales teams across their portfolios.

Prior to founding Winning By Design, Jacco held senior executive roles at Qumu (acquired by Rimage), Kontiki, and Technicolor. He is proud to have helped marquee customers over the years, including Amazon, AT&T, Dish, and Disney.

Nice to know: Jacco is the youngest of eight, raised in a small farming village in the Netherlands. He competed in chess, boxing, sailing, and represented the Netherlands at two world championships in the triathlon.

Session(s)

Closing Keynote— Using Science to Stay One Step Ahead Rather Than Following the Latest Trends in B2B

Allen Weiss

Founder and CEO | MarketingProfs

@allenweiss

Allen is the founder of MarketingProfs. Over the years he has worked with high tech companies — including Texas Instruments, Informix, Vanafi, and EMI Music Distribution — to help them position their products . He’s developed a rigorous approach to ensure that positioning is defensive in a competitive environment. Allen is also the founder of Insight4Peace and the Director of Mindful USC. He has taught mindfulness classes for the past 14 years and his “Basics of Mindfulness” class at InsightLA was noted the Best in Los Angeles by Los Angeles Magazine.

Session(s)

The Steps to a Credible and Defensible Market Position

Speaker-led Roundtables

Relax, Release, Realign: The Art of Mindful Living

Workshop—Marketing Strategy and Planning for the Future

Nick Westergaard

Chief Strategist/Partner | Brand Driven Digital

@nickwestergaard

Nick is a strategist, speaker, author, and educator. He’s spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama’s Jobs Council. He’s the author of the books Brand Now and Get Scrappy, and host of the On Brand podcast.

Session(s)

The Scrappy Brand’s Guide to What’s Next (and What to Do About It)

Speaker-led Roundtables

AJ Wilcox

Host of the LinkedIn Ads Show, Founder | B2Linked

@wilcoxaj

AJ is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency. He's managed over $150M in spend on the platform (they're official LinkedIn partners). He's also the host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah, has 4 adorable kids, and his company car is a wicked-fast gokart.

Session(s)

[Encore Roll up Your Sleeves] LinkedIn Ads: Double Your Performance by Avoiding These Costly Pitfalls

[Roll up Your Sleeves] LinkedIn Ads: Double Your Performance by Avoiding These Costly Pitfalls

Lizzie Williamson

Founder and Author | Two Minute Moves

Dubbed by the US media as ‘the excuse-buster from Down-Under’, Lizzie is a certified personal trainer and the regular “fitness guru” on Australian morning television. Lizzie is the author of Two Minute Moves where she shares her journey of using movement to overcome postnatal depression, two minutes at a time.

Ashley Zeckman

VP of Strategy & Customer Success | Onalytica

@azeckman

Ashley is the VP of Strategy and Customer Success for Onalytica. In addition to finding innovative ways to showcase the exceptional work of her team, she drives strategy for influencer and content programs for mid-size and enterprise B2B clients.

Session(s)

The Evolution of Influence: Rethinking How B2B Brands Partner With Experts

Speakers

From well known to up and coming, B2B Forum strives to provide you smart, diverse voices in B2B Marketing.