OUR SUPER-SMART SPEAKERS
2017 Keynote Speakers
Chief Content Officer | MarketingProfs
@marketingprofs
As the world's first Chief Content Officer (at MarketingProfs), Ann speaks and writes about how you can rethink the way your business markets. She has been cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers. A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor.
Branding and Creativity Expert and CEO | The Tite Group
@rontite
Keynote: Everyone's An Artist (Or At LeastThey Should Be)
Named one of the “Top 10 Creative Canadians” by Marketing Magazine, Ron is an award-winning advertising writer and creative director for some of the world’s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo. His work has been recognized by The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, The Extras, The Canadian Marketing Association, and The Marketing Awards, to name just a few.
Currently, he is CEO of The Tite Group, a content marketing agency, executive producer and host of the award-winning Canadian comedy show Monkey Toast, and a featured marketing expert on the business reality show, Dream Funded.
He has written for a number of television series, penned a children’s book, and wrote, performed, and produced the play, The Canadian Baby Bonus. Ron is also an author of Everyone's An Artist (Or At Least They Should Be) (Collins, 2016).
Vice President, Marketing Technology | SHIFT Communications: A Google Analytics Certified Partner
Keynote: How AI Will Change Marketing Forever
Chris has been recognized twice by Forbes Magazine as one of the top 50 most influential people in social digital marketing. Marketo named him a marketing illuminator, and PR News nominated him as Social Media Person of the Year. He is the vice president of marketing technology at SHIFT Communications, co-founder of PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee podcast.
Team Captain of the First American Women's Everest Expedition & Author of the New York Times Bestseller On the Edge: Leadership Lessons from Everest and Other Extreme Environments
@Levine_Alison
Keynote: On the Edge: The Art of High-Impact Leadership
Levine served as the team captain of the first American Women's Everest Expedition, scaled the highest peak on every continent, and skied to both the North and South Poles—an accomplishment known as the Adventure Grand Slam, which fewer than forty people in the world have achieved.
Levine spent four years as an adjunct professor at the United States Military Academy at West Point in the Department of Behavioral Sciences & Leadership. She is an advisor to the Thayer Leader Development Group at West Point and is on the board of the Coach K Center on Leadership and Ethics at Duke University. She is the founder of the Climb High Foundation, which trains jobless women in western Uganda to work as trekking guides in the Rwenzori Mountains. She is one of few who have presented at the World Economic Forum in Switzerland. Her best-selling book, On the Edge: Leadership Lessons from Everest and Other Extreme Environments, was released in January of 2014.
Business Visionary, Global Soap Project Founder, and CEO of the Center for Civil and Human Rights
Keynote: Harnessing Your Power to Create Change
Kayongo’s background is one of survival, discovery, and humanitarianism. He is founder and CEO of the Global Soap Project which launched in 2009. Kayongo’s experience as a human rights activist, combined with his lifelong commitment to his work and notable rhetorical skills, earned him his current role as the CEO at the National Center for Civil and Human Rights. Called a “living embodiment of the Center’s mission,” Kayongo is elevating the visibility of the Center and expanding its vision beyond its geography. Recognized with a range of honors and awards for his activism, including CNN’s Top 10 Heroes award in 2011, Kayongo was most recently selected by President Jimmy Carter to be interviewed as part of the National Archives’ Amending America Initiative.
President, Mirum | Author, Six Pixels of Separation + CTRL ALT Delete
Keynote: Marketers on Stage Having Coffee: An Exclusive Conversation Between Two Leading Visionaries
Mitch is president of Mirum – a global digital marketing agency operating in 20 countries with over 2500 employees (although he prefers the title, Media Hacker). He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Canada's Top 40 Under 40. He is a columnist for the Harvard Business Review, Inc. Magazine, The Huffington Post and others. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. His next book, Algorhythm, will look at how the future of business will blend data and creativity. Mitch is also the host of Groove – The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.
2017 Session speakers and Workshop Presenters
CEO | Marketing Interactions
@ardath421
Ardath helps B2B companies with complex sales create and use persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been one of the 50 Most Influential People in Sales and Marketing for the last five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.
Business Expert, Strategic Advisor, and Best-Selling Author
Business leaders call on Ian to modernize their sales and marketing. Ian's approach helps companies significantly grow sales by aligning their goals with current and emerging trends in buyer behavior. He is a multi-bestselling author, strategic advisor, and internationally sought speaker. A successful services and technology CEO for two decades, Ian draws on years of success and research on how customers make decisions. He shares how his clients have more than doubled their businesses following the same methods that he used to build his former company from zero to more than $1 billion in value. You can find Ian's weekly articles on Inc.com and Forbes.com. He is the host of the weekly podcast Grow My Revenue Business Cast.
CEO | Inbox Pros
@Arrendale
Chris has more than 16 years of experience in the technology and software industry and has worked directly with many different ISPs, webmail providers, spam filter providers, blacklists, and partners to resolve email deliverability and privacy issues. Chris is actively involved with the Email Experience Council (EEC), Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), International Association of Privacy Professionals (IAPP), Email Sender & Provider Coalition (ESPC), and the Atlanta Interactive Marketing Association (AIMA).
Director, Customer Strategy | Curata
@inthekisser
Erica is the director of customer strategy at Curata. Prior to Curata, Erica lead strategic marketing programs at several SaaS companies including Hootsuite and Constant Contact.
Associate Creative Director | Red Hat Films
@sosundays
David has spent his career creating compelling brand stories for Fortune 500 companies including IBM, GE, and Ericsson. He has learned what B2B customers really care about by directing thousands of interviews with C-level executives to software developers and everyone in between. With decades of experience leading global, integrated marketing campaigns, he knows how to make content more memorable and meaningful. He now leads a team of talented storytellers at Red Hat, the world’s leading provider of open-source solutions.
Founder, barber&hewitt
@michaeljbarber
Michael is the founder of barber&hewitt. His work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry Awards. But more importantly, it has driven successes, including the most effective and cost-efficient campaign in the history of a company: a 160x return on ad spend and 10 million earned media impressions within the first month of a new product launch.
Chief Strategy Officer | Sysomos
@dberkowitz
David is the chief strategy officer at Sysomos, where he provides strategic direction for the social technology company as well as many of its Fortune 500 clients. His previous roles include serving as chief marketing officer at Publicis Groupe agency MRY and vice president of emerging media at Dentsu agency 360i. He has contributed more than 500 columns to outlets such as Advertising Age, MediaPost, and VentureBeat, and he has penned his Serial Marketer blog since 2005.
CEO | Marketing Insider Group
@BrennerMichael
Michael Brenner is a sought-after keynote speaker on leadership, culture, and marketing. He is the co-author of a bestselling book "The Content Formula" and CEO of Marketing Insider Group. His team helps companies to find the leadership, courage, and strategies to attract new customers to their business. After a successful career as an entrepreneur and a corporate marketer for large, medium, and small businesses, he has developed strategies for Fortune 500 companies, hot startups, and non-profits. Michael has been recognized as an Influencer to CMOs, and on the topics of leadership, digital marketing, content marketing, and social business.
VP of Marketing| Heavy Construction Systems Specialists
@dfbriscoe
Dan is the vice president of marketing at HCSS, a construction software company. He leads a team of 22 all-star marketers who have helped HCSS nearly triple revenue over the past five years by focusing on the customer as the hero, while also launching an industry movement at www.IBuildAmerica.com. They have been recognized with some of the top awards in marketing including 2017 Best in Show by MarketingSherpa, a 2017 Content Marketing Launch of the Year Finalist by CMI, and a 2016 Gold Stevie Award for Online Marketing Campaign of the Year.
Corporate Blog Manager | Citrix
@startabuzz
Melissa is the resident ‘red pen’ at Citrix, running all aspects of the company’s corporate blog and editing the writings and musings of Citrix’ bloggers (which could be any of their more than 9,000 employees). She helps develop strategy for the blog, which is the central cog in the wheel of Citrix’ social media strategy. Part of Citrix’ global social media team, Melissa also develops educational programs on topics ranging from blogging best practices to effective writing, and more.
Sr. Director of Marketing & Business Development | GTM Payroll Services
@cchariton
Chris has more than twenty years of marketing leadership experience across media, manufacturing, technology, and financial services. Currently she is the senior director of marketing & business development for GTM Payroll Services. Previously, Chris was the senior vice president of marketing at GlobalSpec where she played an integral role in the growth of company’s online media solutions. Her passion is demand generation.
VP of Marketing | InsightSquared
@jchernov
Joe is a marketing leader, advisor to SaaS startups, B2B marketing blogger/speaker, and volunteer. As the vice president of marketing at InsightSquared, he leads the marketing department in driving awareness and global demand for its sales performance analytics application.
Director of North American Sales | Brightcove
@MattyChilds
Matt is an expert video content marketer with over 12 years of sales and marketing experience. He has produced and published thousands of videos, working with Fortune 500 companies to execute video strategies that drive measurable business results.
Social Marketing Manager | United Way Worldwide
@UnitedWay
Molly is a social media strategist with digital marketing experience in a broad array of industries and sectors. Before coming in-house to do social marketing at United Way Worldwide, she worked on the agency side with Edelman and Barn Door Media. She’s an Oklahoma native, former New England resident, and D.C. transplant who always feels at home in an art museum.
Chief Content Officer | Riverside Marketing Strategies
@HeidiCohen
An Entrepreneur Magazine Top 10 Online Marketing Influencer of 2016, Heidi is the chief content officer of the award winning Actionable Marketing Guide, focused on social media, content and mobile marketing. As a consultant and a professor, Heidi helps executives and students understand and apply actionable tactics to execute their marketing strategy. She has worked with Citibank, The Economist, Bertelsmann, New York Times Digital, and other top companies.
Co-Founder, Strategic Director | Orbit Media Studios, Inc.
@crestodina
Andy Crestodina is a co-founder and the strategic director of Orbit Media. Over the past 15 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker and blog writer, Andy has dedicated himself to teaching marketing. He is the author of Content Chemistry: The Illustrated Handbook for Content Marketing and has won numerous awards including: Top 10 Online Marketing Experts to Watch in 2015, Forbes; Top 50 Marketing Influencer in 2016, Entrepreneur Magazine; and Top 10 Social Media Influencers to Watch in 2017, Social Media Explorer.
CEO | Curata
@TweetsFromPawan
Pawan is the founder and CEO of Curata. His work at Curata has been recognized through the 2010 Boston Business Journal's 40 under 40 Award, and through the Massachusetts Technology Leadership Council's 2012 Sales & Marketing Technology of the Year Award. He has held software engineering positions at Microsoft, Google, and other startups where he was awarded patents in social networking and machine transliteration areas.
Content Marketing Expert | Author | Speaker | Adjunct Professor
@PamDidner
Pam is a marketing consultant, author, and speaker, whose international book, “Global Content Marketing,” is the first to offer an accessible, comprehensive process to scale content across regions. During her tenure at Intel, she led enterprise product launches and worldwide marketing campaigns as a global integrated marketing strategist. She has been a repeat speaker and workshop presenter at several highly regarded events around the world.
Senior Vice President of Marketing | SnapApp
@ajdun
Aaron drives marketing and strategy for SnapApp. Prior to SnapApp, he served as the CMO for Intronis through its acquisition by Barracuda Networks. He has played a leadership role in the marketing success behind Percussion Software, Ness Technologies, Lionbridge Technologies, and Softscape.
Social Brand Strategist, Agile Content Lead | IBM
@Ktfarrer
Katie is a social brand strategist and agile content lead for IBM. She manages the day-to-day operations of the corporate social content team to help deliver best-in-class IBM branded social content experiences. She is also responsible for managing the IBM YouTube page and provides guidance on video best practices and programs across the IBM social brand marketing space.
Founder | Lotus Growth
@mkfrench
Meagan is a B2B marketing consultant and the founder of Lotus Growth, a growth marketing consultancy. She helps her tech clients reach their revenue goals by optimizing and implementing demand generation and B2B marketing best practices. She’s a data and analytics nerd who obsesses about the blind spots in her client's marketing attribution. She’s also a Marketo Certified Consultant and Google Partner. Some of her past clients include Spigit, inc, Redbooth, and Agari.
Chief Content Officer | Fox Content
@andreafryrear
Andrea is an agile marketing evangelist who spends way too much time thinking about backlogs and WIP limits. She's the founder and chief content officer for Fox Content, an agile content marketing consultancy. Andrea is the author of Death of a Marketer, an historically-informed argument for the adoption of agile marketing. The best part of her day is editing and writing for the online learning center, TheAgileMarketer.net.
Managing Director, Buyer Engagement | Quarry
Meredith has more than 20 years of experience as a B2B marketing practitioner. She leads the buyer engagement team at Quarry. Integrating several modern marketing disciplines, including inbound, marketing automation, influencer relations, and performance measurement, her team is responsible for delivering impactful, integrated marketing experiences that propel buyers along their buying journey and fuel brand growth. Lately, she has been in demand to share her point-of-view and experiences around everything Account Based Marketing.
Global Director, Corporate Brand | Dell Technologies
@jcgama
JC leads the global brand content and insights team for Dell. He is responsible for developing rich and insightful brand content to further establish the new Dell Technologies brand. JC has over 20 years of experience in marketing and advertising. For the last 12 years he has been with Dell managing several different businesses across North America and Latin America. Before Dell, he was at Capital One where he was responsible for the What’s in Your Wallet campaign. He started his marketing career at Kellogg’s Latin America. He is originally from Colombia and has a passion for traveling, photography, and good coffee.
Investor, Writer, Humorist
@stevegarfield
Steve approaches life with alacrity; a brisk and cheerful readiness. Steve is a social media traveler, writer, photographer, and an advisor and investor in startups, and people. He is a part owner of Lord Hobo Brewing Company and enjoys writing about tech, beer, wine, food, and travel.
Director of Marketing | Drift
@davegerhardt
Dave is the director of marketing at Drift, a Boston-based start-up that helps sales and customer success teams connect with their customers. Dave has spent six+ years working in B2B SaaS for companies like HubSpot and Constant Contact, and now leads marketing at Drift. He is also the host of the Seeking Wisdom podcast.
Director | BrightCarbon
@BrightCarbon
Richard is a director at BrightCarbon, the specialist presentation agency. He has helped to write and create thousands of presentations and coached hundreds of teams to present more effectively using visuals, diagrams, and animated sequences that explain and reinforce the key points. He’s passionate about improving the way that people present and believes that anyone can deliver a great presentation if given the right techniques and a bit of practice.
Founder | WiderFunnel
@chrisgoward
When companies like Google, IBM, Magento, and 1-800 Flowers want to improve their marketing results, they call Chris. He founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the LIFT Model® and Infinity Optimization Process™, growth marketing strategies that consistently lift results for leading enterprises. He wrote the book, You Should Test That!, which redefined conversion rate optimization. He has spoken at 300+ events globally, showing how to create dramatic business improvements.
CEO and Founder | LeadMD
@Jgraymatter
Justin is a serial entrepreneur, currently serving as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy. In addition, he is the co-founder of PaidSuite, a SaaS payment technology provider. His most recent endeavor is co-founding an edtech startup (currently in private BETA) focused on revolutionizing the way marketers are educated, credentialed, and matched with employers via ‘career-based’ learning.
Chief Creative Officer, HBT Marketing
@nharhut
A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, Nancy has creative directed integrated campaigns for B2B clients large and small. She currently serves as chief creative officer at HBT Marketing, a boutique digital and direct firm that specializes in the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees.
President & Co-Managing Partner | Brain+Trust Partners
@TheTimHayden
Tim has 20 years of experience in leading high growth technology firms and agencies. Before Brain+Trust Partners, he was head of marketing at Zignal Labs and led the mobile program at Edelman Digital in North America. Also founder of NION Interactive, GamePlan, 44Doors, and TTH Strategy, he’s led transformation for leading brands, including: Dell, Bacardi, AMD, ExxonMobil, PepsiCo, Hilton Worldwide, and Kraft Foods. Tim serves on the advisory boards of Zignal Labs, People Pattern, Rivet Works and Wonder Technologies, and is co-author of The Mobile Commerce Revolution.
Founder and CEO | VisumCx
@cahidalgo
Carlos is founder and CEO of VisumCx, a Customer Experience Strategy Firm. He has over 20 years of experience working with B2B organizations in delivering multi-channel customer experiences. Carlos is widely recognized for his expertise and as an international speaker on how organizations need to transform to meet the needs of their customers and buyers. He is the author of Driving Demand, has been named one of the 50 Most Influential People in Sales Lead Management for the last six years, and is recognized by Onalytica as the “Most Influential Person in B2B North America in 2015.”
Content Solutions Architect | Bambu by Sprout Social
@stephanhov
Stephan is a content solutions architect at Bambu, an advocacy platform by Sprout Social. He works with B2B companies to develop creative, engaging content strategies for their advocacy programs that their employees and brand champions find valuable and easy to share. Before joining Sprout Social, Stephan ran his own email marketing and web consultancy outside Boston for 17 years.
Co-founder and Chief Video Officer | Animoto
@jason_hsiao
Jason is the co-founder & chief video officer at Animoto, the company that makes it easy for anyone to create online videos. Prior to Animoto, Jason served as a television producer for MTV and Comedy Central. He is currently the 1,794,128,523rd most powerful person in the world. That's up 7 spots from last year.
Executive Creative Director, Digital | Godfrey
@GodfreyB2B
Andy is the executive creative director, digital, at Godfrey. With a background in engineering, Andy spent two decades leading internal teams and clients into more inventive solutions that blend art, copy, and code. This experience has translated into creating magical experiences for a variety of global clients. Bringing an R&D mentality to creative design, he is a passionate believer in how the thoughtful application of technology makes the work we do better.
Chief Marketing Officer | Act-On Software
@michelle_huff
Michelle is Act-On's chief marketing officer, overseeing all aspects of the company's brand, demand, and customer marketing initiatives. She comes to the role with 17+ years' experience helping market-leading companies connect buyers with solutions to grow their businesses—serving most recently as VP and GM of Salesforce's Data.com division, and a senior director at Oracle before that.
Director, Digital Marketing Strategy & Insights | Informatica
@anishj
Anish leads digital marketing strategy and measuring campaign performance at Informatica. He has spent his entire career in data-driven, analytics led marketing initiatives. Prior to Informatica, he worked at the startups Platfora and Marketo, where he led enterprise level consulting engagements for various clients. He recently co-authored a book: The Marketing Data Lake.
Co-founder, Creative Director | Velocity
@dougkessler
Doug is co-founder and creative director for Velocity, the B2B agency you’ve heard so much about. Velocity creates and executes content programs for the likes of Sprint, Xerox, Informatica, and other soon-to-be household names. Doug also writes a lot about content marketing, including slideshares like ‘Crap’, ’The Search for Meaning in B2B’, ‘Insane Honesty,’ and ‘The BIg, Fat, B2B Content Marketing Strategy Checklist’.
Influencer Relations Coordinator | TechSmith Corporation
@jessielahaie
Jessie is the influencer relations coordinator at TechSmith, makers of Snagit and Camtasia. She has more than 15 years' experience in marketing, including six years in social media marketing. Jessie’s primary role is working with guest bloggers, strengthening connections with industry influencers and customers, and delighting them with random gifts. She also created and manages TechSmith's employee advocacy program, helping employees to share their knowledge and expertise and spread the good word about TechSmith.
CEO | Apogee Results
Group VP Global Marketing | Rimini Street
@marketing_bill
Bill is a technology executive, nationally recognized B2B online marketing authority, and former McKinsey & co. consultant and venture capitalist. Among other accomplishments, he speaks nationally at events such as Dreamforce, SEMA, SXSW Interactive, Moz.con, and Search Marketing Expo (advanced), has personally built multiple Inc. 500 companies, authored the best-selling Complete B2B Online Marketing book, and serves on the board of the search industry's trade association, SEMPO.
President | Aha Media Group
@ahaval
Ahava is passionate about content and prides herself on tackling the toughest content projects—from healthcare to higher education to hip-hop (seriously). She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her first book, The Digital Crown: Winning at Content on the Web was published in 2013.
Editorial Strategy Advisor | Content Marketing Institute
@michelelinn
Michele was one of the first employees of Content Marketing Institute and now advises the team on editorial strategy. She has been instrumental in building the platform to more than 180,000 subscribers. In 2015, she was named one of Folio's Top Women in Media (Corporate Visionary). She is passionate about providing practical and approachable content marketing advice to marketers while helping them improve how they work — and get better results for their companies. She has published hundreds of articles on the topic, speaks at industry events and consults with businesses.
CEO and Founder | Portent Interactive
@portentint
Ian is CEO and founder of Portent, a full-service digital agency he started in 1995. Ian's professional specialties and favorite topics are marketing strategy, search, history, and all things nerdy. Along the way, he's been a very amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. You may find him teaching his kids to play Dungeons and Dragons on the weekends, or dragging his tongue on the ground as he pedals his way up Seattle's ridiculously steep hills.
Vice President, Strategic Marketing | Windstream Enterprise
Carrie is an experienced B2B technology marketing strategist with a 17+ year track record of successfully designing, managing, and analyzing complex global marketing and strategy engagements.
Director & Founder | Content Marketing Academy
@chrismarr101
Multi award-winning entrepreneur Chris Marr believes content marketing is the only way to set business leaders free from the world of mediocre interruption marketing. He is the founder and driving force behind CMA, the UK’s largest membership organization of it’s time. He is raising the bar on talent curation, leadership, personal development, and community building. His pioneering work has changed the lives of hundreds of businesses, all through the power of content marketing.
On-Demand Marketer | Katie-Martell.com
@KatieMartell
Katie creates buzz and drives market demand as an on-demand marketing consultant, writer, and speaker based in Boston, MA. She has been named a marketing expert to follow, a top 10 marketing writer on LinkedIn, top 3 most influential B2B marketers on Twitter, and has been invited to speak at a variety of industry conferences. Katie has spent the last decade marketing to marketers at positions including CMO and co-founder of MarTech startup Cintell and director of buzz at NetProspex (a D&B company).
Director of Content Marketing, Americas | Cisco
@BobMeindl
Bob is director of content marketing for the Americas region at Cisco, working every day to create content that informs, interests, and educates their customers. Right now he’s in the middle of a structural and cultural transformation in marketing, bringing the company to a customer-first marketing model. A late bloomer, Bob moved from engineering and sales to marketing just 13 years ago. He has held technical leadership positions in both large and small companies, including engineering and consulting positions at Raytheon, Booz-Allen & Hamilton, CrossComm, and Cisco.
CEO | Engagio
@jonmiller
Jon is a marketing entrepreneur and thought leader. He is currently the CEO and co-founder of Engagio, an "all-in-one" platform for account based marketing. Previously, Jon was a co-founder at Marketo. He is a frequent speaker at marketing conferences, including Dreamforce, MarketingSherpa, Marketing Operations Executive Summit, OMS, and the Marketing Nation Summit.
CEO/Senior Strategist | Revenate Marketing LLC
@TishMillsap
Tish started Revenate to help marketing teams shine by unleashing their revenue generating potential. She’s a highly motivated, results-oriented marketer who has helped dozens of companies implement and sustain effective demandgen and revenue-boosting solutions. Tish started as a “techie,” working with databases, networks, and application development solutions. But eventually, she decided to meld her love of marketing with her love for technology. Prior to Revenate, her marketing career included working in several demandgen leadership roles.
CEO, Co-Managing Partner | Brain+Trust Partners
@scottmonty
As CEO and co-managing partner of Brain+Trust Partners, Scott addresses and advises businesses and groups about the triad of people, processes, and technology in digital business transformation and strategy. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, and more. He also has a another decade and a half of experience in communications and marketing agencies. Scott's clients have included Walmart, IBM, Reebok, Coca-Cola, and Google. The Economist ranked him as #1 atop the list of 25 Social Business Leaders. He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com, and edits and produces the widely acclaimed weekly newsletter and podcast The Full Monty.
Content Marketing Leader | GE Digital
@cnmoody
Chris Moody is an acclaimed speaker with over 15 years of marketing experience at companies like GE, Oracle, Compendium, Red Hat, and Bandwidth. Having had the honor of being hired, fired, acquired, served, deposed and sued (over a blog post), Chris brings real world experience with actionable takeaways. He is featured in several NY Times best-selling marketing books. He also co-founded and hosted the Content Pros podcast, one of the leading podcasts for content marketing professionals.
Director of Product Strategy, Training | MarketingProfs
Host of the MarketingSmarts Podcast
@kerrygorone
Kerry oversees the sale and distribution of MarketingProfs' premium training products to individual marketers and corporations. She also hosts the weekly Marketing Smarts podcast, named one of the top business podcasts on the internet by FastCompany and one of "19 Podcasts Worth More Than an MBA" by Inc. Geoffrey James, a contributing editor for Inc., listed Kerry as one of 8 Great Role Models for Wowing a Crowd (along with Steve Jobs). Kerry is also a contributing writer for numerous sites, including MarketingProfs, Huffington Post, Entrepreneur, and SpinSucks.
CEO | TopRank Marketing
@leeodden
Lee is the CEO of TopRank Marketing, a digital marketing agency serving companies like McKesson, Dell, and LinkedIn through an attract, engage, and convert model for growing brand visibility, community, and revenue online. He authored Optimize and publishes #1 ranked content marketing blog, marketingblog.com. He’s been cited by numerous publications for his B2B marketing expertise and speaks on the integration of content, social, and search.
Digital Marketing Strategist | Buffer
@Brian_G_Peters
Brian is the digital marketing strategist at Buffer, an industry-leading social media scheduling and analytics tool. He is responsible for planning and executing cutting-edge digital marketing and social media tactics. He currently manages and co-hosts Buffer's podcast, The Science of Social Media, an iTunes "top 10" in social media.
Marketing Director | GP PRO
@GPProfessional
Gloria is a brand marketer and strategic thinker whose comparative advantage is translating ideas into action and moving teams to get the job done in order to capitalize on market opportunities. She transforms consumer insights into world-class content, evidenced by measurement of performance, engagement, and financial business objectives. Above all, she is a storyteller, connecting brands to the human experience to create loyalty, not only for the value they create, but also for what they represent and how they make people feel.
Co-owner | Pacific Content
@steveprattca
Steve is the co-founder of Pacific Content, the only podcasting company solely focused on creating original podcasts with brands. We specialize in channeling a brand’s voice into captivating audio storytelling that listeners love. We’ve created original podcasts with Slack, Dell Technologies, Prudential, Zendesk, McAfee, and Audible, and were recently named one of Entrepreneur Magazine’s 100 Most Brilliant Companies.
Founder | Content Marketing Institute
@joepulizzi
Joe is the founder of Content Marketing Institute, a UBM company, the leading education and training organization for content marketing. It also includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of five books, including his latest, Killing Marketing coming September 2017. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange.
CEO | Buyer Persona Institute, Inc
@buyerpersona
Adele is CEO of Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business—named a Top 5 Business Book by Fortune Magazine. Her unique perspective derives from decades of experience as a B2B industry sales and marketing executive, trainer, researcher, and entrepreneur.
Social Media Marketing Manager | Deloitte Services LP
@turnroach
Turner is a social media marketing manager and program manager of Deloitte’s employee advocacy program. Turner has spent more than five years leading social media initiatives across Deloitte, and has been involved with employee advocacy on the ground floor as one of the initial Ambassadors enrolled in the program. In addition to driving the strategy behind Deloitte’s initiative, he leads a team of content managers who run the daily operations of the program.
Director of Optimization | Digital Marketer
@jtrondeau
Justin is the director of optimization at DigitalMarketer and runs all of the optimization efforts and split tests. Named one of the top 25 most influential CRO professionals, he has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. He has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ tests across virtually every industry.
VP of Marketing and Sales Development|BrightFunnel
@dayroth
Dayna is VP of marketing and sales Development at BrightFunnel, a leading marketing attribution platform. She is also the author of Lead Generation for Dummies and numerous LinkedIn Learning courses such as Content Fundamentals, Blogging for Business, Advanced Lead Generation, and more. Prior to BrightFunnel, she was VP of marketing at EverString where she built out the brand, content, and demand team. She also ran content marketing at Marketo for over three years.
Content Marketing Manager | LinkedIn Marketing Solutions
@amrynnie
Alex oversees the LinkedIn Marketing Solutions social strategy, owning paid earned and owned amplification. She's also an award-winning content creator, producing content designed to inspire marketers to succeed in their careers and in their lives. Her work has been featured in Inc., Forbes, American Business Journals, Social Media Examiner, AdWeek, and more.
Author, Speaker, Podcaster, Consultant
@markwschaefer
Mark is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written six best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year, and his new book KNOWN: The handbook for building and unleashing your personal brand in the digital age. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times, and CBS News.
Managing Partner | Greenlane Search Marketing, LLC
@billsebald
Bill has been in SEO since 1996, working with large brands like Toys R' Us, GNC, Calvin Klein, and more than 80 others. He is an adjunct professor teaching at Philadelphia University, as well as a writer, appearing on search engine trades including Moz.com.
CMO | SmartBear
@vk_bryan
A 20+ year high-tech veteran, Bryan has spent the last eleven years working in datacenter infrastructure and operations companies. He is CMO of software testing, monitoring, and developer tools company, SmartBear. His history includes: Dell, where he worked for the CMO of Dell Software Group; VKernel, where he served as CMO; NetApp, where he was the general manager of the storage virtualization business unit; VP of Marketing at Onaro; VP of product marketing and strategy at Egenera; and various sales and marketing management positions. Bryan’s book, Digital CMO’s Guide to Marketing Measurement - Think Like a Submariner For Operational Success, is available from Amazon.
Global Chat Program Manager | SAS Institute
@deanshaw
As global chat program manager for SAS, Dean leads SAS’ Chat Program that, in addition to maintaining ridiculously high CSAT scores, also acts as a lead generation and chat analytics machine. Dean began his digital marketing story with americangreetings.com at a time when Herman Miller chairs and foosball tables defined you as viable venture capital target. He continued on to the mobile industry with Motricity when the StarTAC was the coolest mobile device on the planet. Following that, acted as a digital analyst at SAS capturing the impact of web, mobile, and social media on the digital experience. He also measures everything as though his life depended on it.
President | The Sales Lion
@TheSalesLion
Called a “web marketing guru” by the New York Times, the Story of how Marcus was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world—and is also the inspiration for his newest book, They Ask, You Answer, which was dubbed the #1 marketing book to read in 2017 by Mashable. Today, he has become a highly sought after global speaker and consultant in the digital sales and marketing space, working with hundreds of business and brands alike to become the most trusted voice of their industry while navigating the ultra-fast rate of change occurring within consumers and buyers today.
CEO | Rep Cap
@MESlayter
Mary Ellen is CEO of Rep Cap, the B2B content marketing agency she launched after working as a journalist at The Washington Post and SmartBrief.
Founder | The Marketing Advisory Network
@samanthastone
Samantha is the founder of The Marketing Advisory Network and author of Unleash Possible: A Marketing Playbook that Drives Sales. Throughout her career, she has launched go-to-market initiatives and lead award-winning marketing strategies for technology companies including Netezza, SAP, and Powersoft. Her new book is a how-to guide for high growth marketing in complex selling environments. Through case studies and actionable advice, Samantha doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results.
Senior Digital Marketing Manager | Klipfolio
@knowbots
As the senior digital marketing manager at Klipfolio, Jonathan leads all the technology and strategies to generate leads from online channels.
Marketing Programs Director | Reputation.com
@AurelieTeyssier
Marketing Director at Reputation.com, the global leader in marketing and online reputation management, Aurelie is a seasoned marketing executive, both in B2B startups and in global leading brands. She held multiple marketing leadership positions in high-growth tech startups like VentureBeat and GrubMarket, and global consumer brands, like Danone, Kraft Foods, and Mondelez International.
Inbound Marketing & Brand Strategist | The Sales Lion
@georgebthomas
George has more than 15 years of marketing and sales industry experience. He holds 12 HubSpot certifications as well as the title of HubSpot Accredited trainer. He is a thought leader when it comes to inbound, content, and social media marketing, as well as business management and development. He enjoys learning, teaching, and developing new solutions for companies who want to work hard and grow.
CMO | Allocadia
@Jthomas_44
James is the CMO of Allocadia, managing over $20B in marketing spend to-date. He is hyper-focused on achieving Allocadia’s aggressive growth targets through developing and executing customer-focused marketing strategies. He brings more than a decade of experience leading enterprise marketing teams in product management, product marketing, analyst and investor relations, and marketing operations. He led marketing functions at SAP and most recently at Talemetry, a high-growth cloud software company. He is focused on helping marketers gain new insight into marketing performance to make better business decisions.
Founder and CEO | ChurnZero
@youmon
You Mon is the founder and CEO of ChurnZero, which helps subscription businesses fight churn with a real-time customer success platform. Before ChurnZero, he was the CMO of Vocus (now Cision) and CEO of its marketing automation business unit, OutMarket. He is a serial entrepreneur, having founded four software companies, including ChurnZero, Biz360, and Engine140.
CEO, CaliberMind
@ravivturner
Raviv is the co-founder & CEO of CaliberMind, the first CustomerOps platform to integrate, measure, and optimize B2B marketing and sales throughout the entire customer journey. Raviv has more than 10 years of experience leading product design and development for high-growth B2B SaaS companies. His prior roles include director of UX at FullContact and VP product at TapInfluence. He is a mentor at the Techstars accelerator.
Director of Corporate Communications | Tripwire
@cindyv
Cindy is a B2B marketing professional, currently leading the corporate communications team at Tripwire, developing an integrated marketing strategy for awareness and lead generation that incorporates social media, public relations, analyst relations, customer advocacy and content marketing. A product marketer at heart, she lives by the NIHITO (nothing interesting happens in the office) motto.
Creative Director, Cisco
@timwasher
Tim studied improv under Amy Poehler, comedy writing with Tom Purcell, executive producer of The Colbert Report, and has appeared on SNL, Conan O’Brien, Onion Sports Network, and HBO’s Last Week Tonight with John Oliver. His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, ADWEEK, and Fast Company. He holds an MBA from McCombs at UT Austin, where he majored in PowerPoint.
CEO and founder | Strategic Speaking
@tamadear
Tamsen is an acclaimed keynote speaker, “idea whisperer,” and message strategist. She combined 20 years in marketing with 13 years as a Weight Watchers leader into a simple structure for understanding, talking about, and creating lasting change. She’s the Executive Producer of the oldest and one of the largest locally organized TED talk events in the world, and an in-demand consultant on finding the ideas that move people to action.
VP, Strategy | Edison Research
@Webby2001
Tom is vice president of strategy for Edison Research and specializes in drawing insight from social media data. He has 20 years of experience researching technology usage, new media, and social networking, and is the principal author of studies including The Social Habit and Twitter Users in America.
CEO | MarketingProfs
@allenweiss
Allen founded MarketingProfs in 2000 and continues to provide strategic direction for the company. He’s currently a Professor of Marketing at the University of Southern California. Prior to MarketingProfs, he served as a professor at Stanford University and a member of the technical staff at Bell Labs. His research and consulting expertise is in the marketing of high technology products and internet marketing. He has consulted with leading technology companies, including Texas Instruments, Intel, IBM, and Hughes Space and Communications. He also teaches mindfulness in companies at InsightLA.
Chief Brand Strategist | Brand Driven Digital
@nickwestergaard
Nick is chief brand strategist at Brand Driven Digital, where he helps build better brands at organizations of all sizes — from small businesses to Fortune 500 companies to the President’s Jobs Council. He’s also the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. An in-demand speaker at conferences throughout the world, he also teaches branding and marketing at the University of Iowa and hosts the popular On Brand podcast.
Inbound Consultant | HubSpot
@DrSocialMedia
Chris has worked in digital marketing since 2011. His experience includes performing market research for Fortune 500 brands, consulting clients at a social media monitoring startup, and managing enterprise clients with Hootsuite. Today, he spends his days consulting clients at HubSpot and his evenings reading up on and experimenting with the latest trends in social media.
Director of Agency Marketing | TopRank Marketing
@azeckman
Ashley is the director of agency marketing for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in influencer marketing, content marketing strategy, branding, account management, and social media.
CCO | Act-On Software
@matt_zelen
Matt is responsible for all things post-sales at Act-On, bringing 15+ years' experience in helping organizations maximize the value of their software investments and achieve business success. He has overseen the customer success efforts of several global technology companies. He was vice president of the customer success group at Salesforce and helped transform renewal sales for the Data.com and Work.com divisions. Prior to that, he was at Oracle.