MarketingProfs B2B Forum 2023

Headshot of Robert Rose

Robert Rose

Chief Strategy Officer
The Content Advisory

For more than 25 years, Robert has helped B2B marketing leaders balance the art and science of marketing, and tell their story more effectively. Robert and his firm The Content Advisory have advised more than 500 companies, including 15 of the Fortune 100. As a coach, Robert works with marketing leaders and practitioners to help them navigate the new complexities of modern marketing and digital content. Robert’s training curriculum is the official education to become certified by the American Marketing Association as a content marketing leader. Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2008.


Sessions

Content Marketing Measurement: How B2B Can Value Owned Media Experiences

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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