MarketingProfs B2B Forum 2023

Full-Day Workshops

November 12, 2024 | Omni Boston Hotel at the Seaport

Get In-Depth, Hands-On Training With One MarketingProfs Workshop
Included with an All-Access Pass

Looking for more in-depth training in real life? Get a full-day workshop when you register for an All-Access pass to B2B Forum in person.

The workshop day includes your choice of workshop where you’ll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. A continental breakfast, refreshment breaks, and lunch are provided for all workshop participants.

Make sure to select All-Access Pass and your workshop of choice when you register.

Not available for on demand. 

November 12, 2024
9:00am-3:30pm ET

How to Create a Winning and Actionable Marketing Plan Your Management Will Approve

Instructor: Pam Didner
Topic: Marketing Strategy
Pass Type: All-Access Pass

View details for Pam’s workshop

November 12, 2024
9:00am-3:30pm ET

Demand Gen: Score, Plan, Convert

Instructor: Kenda Macdonald
Topic: Demand Generation
Pass Type: All-Access Pass

View details for Kenda’s workshop

November 12, 2024
9:00am-3:30pm ET

AI for B2B Content and Lead Generation

Instructor: Andy Crestodina
Topic: AI for Content & SEO
Pass Type: All-Access Pass

View details for Andy’s workshop

November 12, 2024
9:00am-3:30pm ET

B2B Storytelling: How to Differentiate by Owning an Influential Idea That Moves the Market

Instructor: Jay Acunzo
Topic: Storytelling
Pass Type: All-Access Pass

View details for Jay’s workshop

November 12, 2024
9:00am-3:30pm ET

Elevating B2B Marketing Impact: Strategic Measurement Insights

Instructor: Katie Robbert and Christopher S. Penn
Topic: Data & Analytics
Pass Type: All-Access Pass

View details for Katie’s and Chris’s workshop

November 12, 2024
9:00am-3:30pm ET

List Growth & Personalization

Instructor: Michael Barber
Topic: List Growth & Personalization
Pass Type: All-Access Pass

View details for Michael’s workshop

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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